Applications

The system in the wild.

Reference applications across web, social, signage, stationery, and paid media. Use these as templates and starting points, not finished art.

Web hero

Web homepage hero mockup
Web · Homepage heroCinematic dark hero. Orange-accent eyebrow. Oswald headline. Orange CTA. Trust strip in tracked Montserrat.
Instagram post mockup
Social · Instagram / Facebook 1080x1080Editorial photography. Orange-accented headline. Monogram mark + tagline lockup at footer.
Meta ad creative mockup
Paid media · Meta ad creativePortrait + headline + CTA. Ad-policy safe phrasing. LegitScript trust strip at footer.
Business card mockup
Stationery · Business cardsNavy 16pt matte cardstock. Cream foil wordmark front. Monogram crest on reverse with orange detail.
Letterhead mockup
Stationery · LetterheadNavy header band with horizontal wordmark. Compliance footer with location, web, and certifications.

Signage

Exterior signage mockup
Exterior · Backlit channel signNavy panel, cream wordmark, orange rule. Warm uplight. Premium understated presence.

Paid search

Google search ad mockup
Paid media · Google search ad + mobile landingAd-policy safe headline. Sitelinks for primary differentiators. Mobile landing page sticky orange CTA above the fold.

In Production

Photography from book.menswellnesscenters.com

Real editorial photography used on the live booking portal. Use these as reference for the brand's photographic style: warm key light, clean exterior environments, target demographic of men 45 to 65, no medical clichés.

Member portrait, urban exterior
Member portraitUrban exterior, natural light, target demo 45-65.
Provider with member during intake
Provider intakeLicensed providers, clinical context without lab-coat cliché.
On-site lab equipment
On-site labsDetail shot, equipment-as-hero. Reinforces "in-clinic labs" differentiator.
Member receiving bloodwork
Bloodwork momentProcess documentation. Calm, clinical, not dramatized.
MWC team portrait
Team portraitGroup shot of providers. "Built for men" pillar.

Trust Badges

Certifications

Display these badges in the footer of every member-facing surface. Always link the LegitScript badge to the official verification page.

LegitScript Certified Healthcare Website

LegitScript Certified

Required on every consumer-facing surface. Link to official verification.

CLIA Certified Laboratory

CLIA Certified

Clinical Laboratory Improvements Amendments certification. Use when referencing in-clinic labs.

HIPAA Compliant

HIPAA Compliant

Display alongside privacy notices and member portal sign-in pages.