Typography System · v2

Oswald. Inter. Nothing else.

Oswald 700 uppercase for every heading and button. Inter for body, labels, forms, and numerics. Montserrat and Open Sans have been removed. All text is white.

Display · Oswald 700 uppercase
EDGE OVER AGE.
H2 · Oswald 700 uppercase · 44px
Sit down with a physician.
H3 · Oswald 700 uppercase · 30px
60-minute, in-person, no-cost.
Eyebrow · Oswald 600 · 14px · tracked 0.14em · orange
RICHMOND · PHYSICIAN-LED · IN-PERSON
Body · Inter 400 · 18px · line-height 1.6

Men's Wellness Centers is locally owned, physician-led, and built for in-person care. Every member starts with a 60-minute, no-cost appointment. Transparent pricing. Treatment only when clinically appropriate.

Body small · Inter 400 · 15px

Body small size for supporting copy, meta blocks, and secondary paragraphs.

Label · Inter 600 · 13px · uppercase · tracked 0.06em

Section label · form label · caption

Button · Oswald 700 · 16px · tracked 0.06em

Book his first visit

Legal · Inter 400 · 12px · 60% white

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Type scale (desktop / mobile)

H1 · 64 / 40EDGE.
H2 · 44 / 30EDGE.
H3 · 30 / 22EDGE.
Body · 18 / 16Body copy sample.
Body sm · 15Body small sample.
Label · 13LABEL SAMPLE
Eyebrow · 14EYEBROW
Legal · 12Legal / disclaimer copy.

Typography rules

Do

  • Use Oswald 700 uppercase for every heading and button
  • Use Inter for body, labels, forms, data, and numerics
  • Track eyebrows 0.14em, buttons/labels 0.06em, H1 0em
  • Keep all text white on navy or black backgrounds
  • Design mobile first at 390px; keep primary CTA above the fold

Don't

  • Use Montserrat, Open Sans, Cormorant, Bebas, or any serif
  • Use gray, cream, or gold text — text is always white
  • Use italics for emphasis (use weight or color)
  • Use em-dashes anywhere in any copy
  • Mix more than two font families — only Oswald and Inter