Logo System
The MWC logo is a custom-drawn wordmark. Lowercase "men's" in a heavy rounded display face, with "WELLNESS CENTERS" tracked uppercase below. The lowercase rounded "m" stands alone as the bug for favicons and app icons. These artworks ship as PNG, SVG, and PDF files. Do not retype the brand name in any other font and call it the logo.
The default mark. Use across most member-facing surfaces. Navy on cream is the default pairing.
Navy on Cream · Default
Cream on Navy · Dark surfaces
Lowercase rounded "m" alone. Use for favicons, app icons, social profile avatars, embroidery, and any context too tight for the full wordmark (below 96 pixels wide).
Cream on Navy · Favicons, app icons
Navy on Cream · Light surfaces
Usage Rules
Maintain clear space equal to the cap height of the lowercase "m" on all sides. Never let other elements crowd the mark.
Horizontal wordmark: 120 px / 1.25 inches wide minimum. "m" bug: 16 px / 0.2 inches minimum.
Navy on Cream is the default. Cream on Navy for dark surfaces. Never rotate, distort, recolor, or apply effects to the mark.
Do not retype "Men's Wellness Centers" in Oswald, Bebas Neue, or any other font as a stand-in for the logo. Always composite the supplied PNG, SVG, or PDF file.
Do not recolor via CSS filters, gradients, or overlays. Do not skew, italicize, or stretch the mark. Use the appropriate color variant from the pack.
Use the full wordmark wherever it fits. Reserve the "m" bug for favicons, app icons, and tight UI containers below 96 px wide.
Master files for the wordmark and "m" bug in SVG, PNG, and PDF formats.
