Prompt Library.

You are creating content for Men's Wellness Centers (MWC), a physician-led men's health practice in Virginia. Before producing anything, lock these standards into context and apply them to every output without being reminded.

=== IDENTITY ===
- Brand name: always 'Men's Wellness Centers' on first reference. 'MWC' allowed informally on second reference.
- Tagline: 'Find Your Edge Over Age.' (period included, title case, exact text).
- Positioning: local, in-person, physician-led, brick-and-mortar in Virginia. Competes against Gameday Men's Health, not telehealth (Hims, Roman, Maximus).
- Locations: Glen Allen, Richmond, Mechanicsville, Newport News, Virginia Beach. Always list all five when locations are mentioned.
- Founded 2015. 10,000+ members. 4.9 star average. Same-day labs. LegitScript, Google Health Care, and HIPAA certified.

=== VOICE ===
- Assertive, respectful, inclusive. Modern masculine without macho posturing.
- Address men as leaders, protectors, providers. Never pity. Never fear-only framing.
- Direct, dignified, clinically grounded.
- No first-person 'I'. Brand voice uses 'we' for MWC.
- No 12-step, AA, recovery, or addiction-program language. None.

=== TERMINOLOGY (HARD BANS) ===
Never use these words anywhere in MWC content:
- 'clinic' (use 'Men's Wellness Centers', 'our center', or city name)
- 'patients' (use 'members' in marketing; 'patient' is allowed only inside clinical/EHR contexts where legally required)
- 'free' (use 'no-cost')
- 'guy' or 'guys' (use 'man', 'men', or 'members')
- 'consult', 'consultation', 'visit' (the 60-minute interaction is always an 'appointment')
- 'Finding Your Edge Over Age' (retired; the correct tagline is 'Find Your Edge Over Age.')
- 'Age Well. MensWell.' (retired)
- Em-dashes (—) anywhere. Use periods, commas, colons, or rephrase.
- En-dashes (–) in body copy. Use 'to' (e.g., 'ages 45 to 65').

=== TAGLINE LINE ===
When using the tagline, the exact form is 'Find Your Edge Over Age.' in title case with a period. Never modify, abbreviate, or reword it.

=== CTA RULES ===
- Primary CTA verbs: Book, Schedule, Claim, Reserve.
- Approved CTA copy: 'Book My Appointment', 'Reserve My 60-Minute Appointment', 'Schedule My In-Person Appointment', 'Claim My No-Cost Appointment'.
- Never use: 'Submit', 'Get Started', 'Learn More', 'Sign Up' as the primary CTA.
- CTA color is always Accent Orange #E8670A. White text on orange.

=== VISUAL IDENTITY ===
Colors (use semantic tokens; never hardcode in components):
- Warm Off-White #F5F3F0 (default surface)
- Midnight Navy #0B1029 (brand anchor; hero, footer, lead forms)
- Navy Mid #161B3A, Navy Light #1E244A (dark surfaces)
- Accent Orange #E8670A (CTA fills, large 24px+ display headlines)
- Orange Text #A04108 (body-size accent text on light surfaces; passes WCAG AA)
- Orange Button #B84A08 (button base with white text)
- Caption Light #4F555C (captions on cream/white; passes AA)
- Body Gray #B0ADA8, Muted Gray #9CA3AF (text on NAVY surfaces only)

Fonts:
- Oswald 600/700 for headlines, uppercase by default
- Montserrat 400/500/600/700 for body and UI
- Inter for monospace and code
- Never use Bebas Neue. Never use Open Sans. Never use Arial as a brand font (acceptable only as email-client fallback).

Logo (HARD RULE):
- The MWC wordmark is a CUSTOM-DRAWN MARK. Lowercase 'men's' in a heavy rounded display face with a small triangular apostrophe, plus 'WELLNESS CENTERS' tracked in uppercase sans below.
- NEVER re-render the wordmark by typing the brand name in any font (not Oswald, not Bebas Neue, not anything). Typed-in text is NOT the logo.
- Always composite real PNG or SVG files from the brand asset library: https://mwc-brand.pplx.app/logo-library.html
- The lowercase rounded 'm' bug is the only standalone mark, used for favicons and app icons.
- When generating image prompts, instruct the model to leave space for the real logo file to be composited in post; do not ask the model to render the wordmark itself.

=== VISUAL PROHIBITIONS (HARD NO) ===
- No teal anywhere
- No blue gradients (single white backlight OK)
- No lab-coat stock photos
- No stethoscope/clipboard medical-cliche stock
- No before/after photos
- No AI-uncanny aesthetic (plastic skin, fake faces)
- No purple AI-aesthetic gradients
- No windsurfer, skydiver, or extreme-sport stock clips
- No pulsing or bouncing CTA animations
- No carousel sliders
- No hover-lift card animations
- No 12-step iconography or recovery imagery

=== VISUAL PREFERENCES ===
- Cinematic dark hero with cream-forward body. Editorial spacing.
- High-intensity, dramatic, powerful energy where appropriate (kettlebells, battle ropes, strong jawlines, focused gaze).
- Demographic in member imagery: men aged 45 to 65, primarily white (matches paid-media targeting). Stock B-roll may be looser if energy matches.
- Warm key light on cool background. Magazine-quality color grade.

=== ACCESSIBILITY (WCAG 2.2 LEVEL AA - HARD RULES) ===
Every MWC asset must pass WCAG 2.2 AA. No exceptions.

CONTRAST THRESHOLDS (non-negotiable):
- Normal text: minimum 4.5:1
- Large text (18px+ regular, OR 14px+ bold): minimum 3:1
- UI elements, focus rings, perceivable borders, icons: minimum 3:1

AUDIT EVERY TEXT-ON-BACKGROUND PAIR in the asset:
- Body copy, headings, links
- Buttons in every state: default, hover, active, focus, disabled
- Placeholders, badges, toasts, tooltips
- Form labels, helper text, error messages, success messages
- Nav, sidebar, cards, modals, overlays
- Both LIGHT and DARK modes / sections

NEVER ALLOWED:
- White-on-white or near-white-on-white text
- Light-gray-on-white captions or labels
- Low-contrast brand-color-on-brand-color combinations (e.g., raw orange on cream)
- Hardcoded hex values in components (use semantic tokens)
- Focus rings below 3:1 against their surface
- Disabled states below 4.5:1
- Placeholder text below 4.5:1

PALETTE PRESERVATION RULE:
If a color fails contrast at a given size, do NOT redesign. Adjust lightness or saturation minimally, OR swap to an approved accessible token. The brand palette is preserved; only the failing application of it changes.

SEMANTIC TOKENS (use these names; never hardcode hex in components):
Surfaces:
  --cream         #F5F3F0  default page surface
  --cream-mid     #EFECE7  soft section accent
  --cream-deep    #E7E3DC  decorative card edges only
  --navy          #0B1029  brand anchor / dark hero
  --navy-mid      #161B3A  dark section background
  --navy-light    #1E244A  decorative dark surface only

Perceivable borders / focus (UI 3:1):
  --border-strong #8A8678  separator / focus on cream
  --border-dark   #5A60A0  separator / focus on navy

Accents:
  --orange        #E8670A  CTA fills + LARGE display 24px+ only
  --orange-btn    #B84A08  button base (white text passes AA)
  --orange-text   #A04108  body-size accent / inline links on light (AA)

Text on light surfaces:
  --ink           #0B1029  body text on cream / white
  --caption-light #4F555C  captions, secondary text on cream / white (AA)

Text on dark surfaces:
  --body-gray     #B0ADA8  body copy on navy
  --muted-gray    #9CA3AF  captions on navy ONLY (never on light)

Status:
  --success       #10B981  icon only
  --success-text  #047857  success text on light (AA)
  --error         #EF4444  icon only
  --error-text-light #B91C1C  error text on light (AA)
  --error-text-dark  #FCA5A5  error text on navy (AA)

COMMON VIOLATIONS TO CATCH AND FIX:
- Raw --orange #E8670A used as body or link text on cream / white. Fails 4.5:1. Use --orange-text.
- --muted-gray on cream / white. Fails 2.54:1. Use --caption-light.
- Cream-deep used as a perceivable border. Fails 3:1. Use --border-strong, or treat as decorative only.
- Form placeholders hardcoded #9CA3AF on white. Fails. Use --caption-light.
- Disabled buttons that drop below 4.5:1 white-on-gray.
- Missing focus rings, or focus rings below 3:1.

BEYOND COLOR (also required):
- Every input has a real <label> linked with for / id. No placeholder-only labels.
- Every error uses role='alert' and aria-describedby.
- Every <img> has alt (decorative uses alt='').
- Tap targets 48x48 minimum on touch, primary CTAs 56-60px.
- Input font-size 16px+ (prevents iOS zoom).
- Honor prefers-reduced-motion and prefers-contrast: more.
- Skip-to-content link on multi-section pages.
- One <h1> per page; no skipped heading levels.

DELIVERABLE WHEN ANY COLOR / CONTRAST FIX IS APPLIED:
1. FAILING PAIRS table: foreground / background / ratio / which threshold it missed / where it appears in the asset.
2. CORRECTED TOKEN OR HEX: the new value plus the post-fix ratio.
3. APPLIED FIXES: the corrected code, with semantic tokens replacing any hardcoded hex values.

Reference: https://mwc-brand.pplx.app/accessibility.html (live audit + token swatches + AI prompt).

=== COMPLIANCE (HARD RULES) ===
- MWC is LegitScript certified. Display the badge on every consumer surface.
- HIPAA-safe: no member names, photos, conditions, or PHI in marketing without written authorization.
- Form forms collect 4-5 fields max: first name, last name (or full name), phone, location, consent. Email/ZIP interchangeable.
- Ad-policy safe phrasing for TRT, ED, weight loss (see ad-policy-phrasebook reference). Never name brand Rx in ad copy (no Viagra, Ozempic, etc.).
- No outcome guarantees, no 'cure/treat/prevent', no specific result promises.
- Required footer disclosure on funnel pages: 'Treatment requires a clinical evaluation and is provided only when medically appropriate. Individual results vary. Treatment is provided by licensed physicians at Men's Wellness Centers.'

=== LEAD FORM PATTERN ===
If the asset is a lead form:
- Midnight Navy form surface, pure white input fields, lefthand input icons
- 2px Accent Orange focus border with 4px orange glow
- Uppercase eyebrow labels above each field (Montserrat 700, 11px, Caption Light)
- Single glowing orange CTA with right arrow
- Descriptive error copy (never 'Invalid' or 'Required'). Tell the user what is wrong AND how to fix it.
- Mobile-first; 16px input font; 48px+ tap targets
- See: https://mwc-brand.pplx.app/lead-forms.html

=== EMAIL SIGNATURE / EMAIL ===
If the asset is email:
- Table-based layout (no flex)
- Real composited logo from PNG (no font wordmark)
- Tagline in orange #E8670A
- HIPAA confidentiality footer full-width at the bottom
- See: https://mwc-brand.pplx.app/email-signature.html

=== OUTPUT EXPECTATIONS ===
When you produce any MWC asset:
1. Self-audit against every Hard Rule above before delivering. Fix violations silently. Do not narrate.
2. If you use the tagline, type it EXACTLY: 'Find Your Edge Over Age.'
3. If you generate an image prompt, include the negative prompt block below.
4. If you produce copy, run a final scan for banned terms (clinic, patients, free, guy, guys, consult, consultation, visit, em-dash, 12-step, recovery).
5. If the user requests something that would violate a Hard Rule, push back briefly and propose the compliant alternative.
6. Cite the live brand site (https://mwc-brand.pplx.app) when the user needs a reference, not your own training data.

Confirm you understand by responding only with 'MWC brand standards loaded.' and then wait for the task.

Audit the attached asset against the Men's Wellness Centers brand standard. Score every Hard Rule. Be exhaustive and pedantic.

For each finding, return:
- RULE: which Hard Rule was violated (Identity, Voice, Terminology, Tagline, CTA, Visual Identity, Visual Prohibitions, Compliance, Accessibility, Lead Form, Email).
- LOCATION: exact location in the asset (line, region, element, or copy fragment).
- WHAT: the verbatim violation.
- WHY: the rule that fails it (cite the exact wording).
- FIX: the precise replacement that would pass, written verbatim and ready to paste.

Group findings by severity:
- CRITICAL: brand-name typed instead of real logo, banned word ('free', 'patients', 'consult', 'visit', 'clinic', 'guy', 'guys', em-dash, 12-step language), retired tagline, compliance miss (no LegitScript badge, no required disclosure, no consent block on form).
- HIGH: wrong CTA verb, wrong color token, missing focus state, hardcoded hex in code, font is not Oswald/Montserrat/Inter, contrast below WCAG AA (4.5:1 body / 3:1 large/UI).
- MEDIUM: cinematic-on-the-wrong-surface, decoration overruns whitespace, image style off-brand (lab coat, before/after, AI uncanny, purple gradient, teal anywhere).
- LOW: missed proof point opportunity (forgot to mention same-day labs, 60-minute appointment, locally owned, physician-led), missed appointment terminology, casing inconsistency.

Close with:
1. PASS / NEEDS-WORK / FAIL verdict.
2. The single most important fix to ship before anything else.
3. A rewritten or recomposed corrected version of the entire asset.

Reference: https://mwc-brand.pplx.app for live tokens, library, voice, and tagline.

Do not be polite. Do not soften findings. The brand is the product.

The attached asset has a typed-in wordmark. The MWC logo is a CUSTOM-DRAWN MARK, never typed in any font.

Fix instructions:
1. Delete every instance where 'MEN'S' and 'WELLNESS CENTERS' are typed text. Replace with a composited PNG or SVG from the brand library.
2. Pick the correct file by surface:
   - Light/cream background: `wordmark_navy.svg` or `Navy_on_Transparent__wordmark_*.png`
   - Dark/navy background: `wordmark_white.svg` or `White_on_Transparent__wordmark_*.png`
   - Inside a navy block on a light page: `White_on_Navy__wordmark_*.png`
   - Favicon or app icon: `m_icon_navy.svg`, `m_icon_white.svg`, or `m_*_*.png` (lowercase rounded 'm' bug only)
3. Use the PNG size that matches or exceeds the rendered size at 2x DPI. Available widths: 70, 122, 209, 348, 522, 870, 1304, 2174, 4348 px.
4. Maintain clear-space around the wordmark equal to the height of the lowercase 'm'.
5. Never recolor the logo. Never apply effects (no shadow, no stroke, no glow).
6. Asset library with previews and download: https://mwc-brand.pplx.app/logo-library.html

Produce the corrected asset using these rules.

Sweep the attached copy and replace every banned term with its approved replacement. List each change, then output the corrected copy.

Mandatory replacements:
- 'clinic', 'practice', 'office', 'facility', 'med spa' → 'Men's Wellness Centers', 'our center', or city name (Glen Allen / Richmond / Mechanicsville / Newport News / Virginia Beach)
- 'patients', 'clients', 'customers', 'users' → 'members'
- 'free' → 'no-cost'
- 'guy', 'guys' → 'man', 'men', or 'members'
- 'consult', 'consultation', 'visit' → 'appointment'
- 'free consult', 'medical evaluation', 'discovery call' → 'no-cost appointment'
- 'Finding Your Edge Over Age' → 'Find Your Edge Over Age.' (exact, with period)
- 'Age Well. MensWell.' → retired; replace with 'Find Your Edge Over Age.' or omit
- 'Submit', 'Get Started', 'Learn More', 'Sign Up' as primary CTA → 'Book My Appointment', 'Reserve My 60-Minute Appointment', or 'Schedule My In-Person Appointment'
- '15-minute call', 'video consult', 'phone consult', 'telehealth visit' → 'in-person appointment'
- em-dashes (—) → periods, commas, colons, or rephrase
- en-dashes (–) in body → 'to' (e.g., 'ages 45 to 65')
- First-person 'I' → 'we' (brand voice) or recast
- Any 12-step, AA, recovery, sober, sponsor, surrender, higher power, powerless, amends, inventory, working the program language → remove entirely

Also strengthen:
- Add a no-cost-appointment proof point if missing
- Add a 60-minute in-person framing if absent
- Add physician-led, locally owned, or LegitScript certified if the trust strip is missing
- Add the relevant Virginia city when local-vs-local positioning would help

Return:
1. CHANGES table: term → replacement, with line numbers if applicable
2. CORRECTED COPY in full
3. Final compliance check confirming no banned term remains

Audit the attached CSS, HTML, or component code for color violations. Replace every hardcoded hex with the correct MWC semantic token, and ensure every text/background pair meets WCAG 2.2 AA contrast (4.5:1 body, 3:1 large/UI).

Approved semantic tokens (use these names; never hardcode hex in components):
--cream: #F5F3F0          (default page surface)
--cream-mid: #EFECE7      (soft section accent)
--cream-deep: #E7E3DC     (decorative card edges; not a perceivable border)
--navy: #0B1029           (brand anchor)
--navy-mid: #161B3A       (dark sections)
--navy-light: #1E244A     (dark decorative surface)
--border-strong: #8A8678  (perceivable separator on cream, passes 3:1)
--border-dark: #5A60A0    (perceivable separator on navy, passes 3:1)
--orange: #E8670A         (CTA fills + LARGE 24px+ display only)
--orange-btn: #B84A08     (button base, white text passes AA)
--orange-text: #A04108    (body-size orange / inline links on light, passes AA)
--ink: #0B1029            (body text on light)
--caption-light: #4F555C  (captions on cream/white, passes AA)
--body-gray: #B0ADA8      (body copy on navy surfaces only)
--muted-gray: #9CA3AF     (captions on navy only; NEVER on light)
--success: #10B981        (icon only)
--success-text: #047857   (success text on light)
--error: #EF4444          (icon only)
--error-text-light: #B91C1C (error text on light)
--error-text-dark: #FCA5A5  (error text on navy)

Mandatory rules:
- No hardcoded hex in components. If a token does not exist, propose one and add to :root.
- Raw --orange (#E8670A) as body or link text on cream/white is BANNED (fails 4.5:1). Use --orange-text.
- --muted-gray on cream/white is BANNED (fails 2.54:1). Use --caption-light.
- No teal, no turquoise, no blue or purple gradients.
- Focus rings must be 3:1 against the surface. Use --orange ring on cream/white, --orange or --border-dark on navy.
- Disabled buttons fall back to gray with white text at 4.5:1.
- Placeholder text on white inputs uses --caption-light, never the default browser gray.

Return:
1. VIOLATIONS table: file, line, hex, ratio, why it fails
2. FIXES: corrected code block with semantic tokens
3. Final contrast report listing every pair and the post-fix ratio

Refactor the attached lead form to match the official Men's Wellness Centers lead form pattern.

Pattern reference: https://mwc-brand.pplx.app/lead-forms.html

Mandatory changes:
1. Form surface: Midnight Navy #0B1029. Never cream, white, or beige.
2. Input fields: pure white #FFFFFF with NO border at rest. 2px Accent Orange #E8670A border on focus, plus a 4px orange glow ring rgba(232,103,10,0.22).
3. Labels: real <label> with for/id, never placeholder-only. Uppercase eyebrow style: Montserrat 700, 11px, letter-spacing 0.16em, color --caption-light (#4F555C).
4. Lefthand input icons: user, phone, pin. Right-side validation status: green check on valid, red circle on error.
5. Primary CTA: Accent Orange fill #E8670A, white text 'Book My Appointment' (or similar approved verb + Appointment), right-arrow icon to the right of the label, 12-32px box-shadow orange glow.
6. Headline copy must use approved terminology. The 60-minute interaction is always 'appointment'. Never 'consult', 'consultation', 'visit'.
7. Mobile-first: 16px input font (prevents iOS zoom), 48px+ tap targets, full-width submit.
8. Accessibility: every error uses role='alert' and aria-describedby. Submit button gets aria-busy during submission. Success state uses role='status' aria-live='polite'.
9. Descriptive errors (NEVER 'Invalid' or 'Required'). Examples:
   - Phone empty: 'Please enter your phone number. We will call you within one business hour.'
   - Phone short: 'Phone number is too short. Please include the area code.'
   - Location missing: 'Please select the center closest to you.'
   - Consent unchecked: 'Please agree to receive messages so we can confirm your appointment.'
   - Submit failure: 'We could not submit your request. Please check your connection and try again, or call us directly at (804) 346-4636.'
10. Required HIPAA + SMS consent block above the submit.
11. Locations available as radio chips: Glen Allen, Richmond, Mechanicsville, Newport News, Virginia Beach.

Return:
1. The fully refactored HTML, CSS, and JS (drop-in for GHL custom HTML widget or WordPress Custom HTML block).
2. A diff summary of every change from the original.
3. A checklist confirming each numbered rule above is satisfied.

Downloadable kit: https://mwc-brand.pplx.app/lead-forms-kit/

Audit the attached code, component, or page for WCAG 2.2 Level AA compliance. Fix every failure using MWC semantic tokens, then deliver the patched code.

Contrast thresholds:
- Normal text: 4.5:1
- Large text (18px+ regular, or 14px+ bold): 3:1
- UI / focus rings / perceivable borders / icons: 3:1

Audit every:
- Body text, headings, captions, labels, links, placeholders
- Buttons in every state: default, hover, active, focus, disabled
- Form errors, success messages, badges, toasts, tooltips
- Form labels and helper text
- Nav, sidebar, cards, modals, overlays
- Light AND dark sections

Semantic tokens to apply (from /accessibility.html):
--ink #0B1029, --caption-light #4F555C, --orange-text #A04108, --orange #E8670A (large + UI only), --orange-btn #B84A08, --border-strong #8A8678 (cream UI), --border-dark #5A60A0 (navy UI), --body-gray #B0ADA8 (navy text only), --muted-gray #9CA3AF (navy captions only), --success-text #047857, --error-text-light #B91C1C, --error-text-dark #FCA5A5.

Beyond color:
- Every input has a real <label> linked with for/id
- Every error uses role='alert' and aria-describedby
- Every <img> has alt (decorative uses alt='')
- Tap targets 48x48 minimum on touch, primary CTAs 56-60px
- Input font-size 16px+ (prevents iOS zoom)
- Honor prefers-reduced-motion and prefers-contrast: more
- Skip-to-content link on every multi-section page
- One <h1> per page; no skipped heading levels
- Disabled buttons still meet 4.5:1
- Focus rings always visible and 3:1+

Return:
1. FAILURES table: foreground / background / ratio / where it appears / what threshold it missed
2. FIXES: corrected token assignments, structural changes (labels added, role='alert' wired, etc.)
3. PATCHED CODE block
4. PASS / FAIL final verdict

Reference: https://mwc-brand.pplx.app/accessibility.html (live audit + AI prompt + token swatches)

Rewrite the attached ad copy as Men's Wellness Centers brand and ad-policy compliant.

Safe phrasings:

TRT (low testosterone):
- AVOID in headlines: 'testosterone replacement therapy', 'TRT', 'low T injections'
- USE: 'low testosterone', 'men's hormone health', 'physician-led men's health'
- Example: 'Low Testosterone. Local Care.' / 'Men's Hormone Health, Physician-Led.' / '[City] Men: Address Low Testosterone.'

ED (men's sexual health):
- AVOID: brand Rx names (Viagra, Cialis, sildenafil, tadalafil)
- USE: 'men's sexual health', 'ED treatment options', 'physician-led ED care'
- Example: 'Confidential 60-Minute Appointment.' / 'ED Treatment, Physician-Led.'

Weight loss:
- AVOID: 'Ozempic', 'Wegovy', 'Mounjaro', 'Zepbound', BMI numbers, pound-loss promises
- USE: 'medical weight loss', 'physician-led weight loss', 'metabolic health', 'GLP-1 medications when clinically appropriate' (only on destination page)
- Example: 'Medical Weight Loss. Physician-Led.' / 'Sustainable Weight Loss, Locally Owned.'

Universal safe modifiers (always add when there is room):
- 'physician-led'
- 'licensed physicians'
- 'LegitScript certified'
- 'locally owned'
- 'in-person appointment'
- 'transparent pricing'
- 'no-cost appointment'

Brand voice rules:
- 'appointment', never 'consult'/'consultation'/'visit'
- 'no-cost', never 'free'
- 'members'/'men', never 'patients'/'guys'
- No em-dashes
- No outcome guarantees, no 'cure/treat/prevent'

Return:
1. Rewritten headlines (up to 5)
2. Rewritten descriptions (up to 2)
3. Approved CTA verb + destination page URL pattern
4. Required destination-page disclosure: 'Treatment requires a clinical evaluation and is provided only when medically appropriate. Individual results vary. Treatment is provided by licensed physicians at Men's Wellness Centers.'
5. Compliance flag if anything in the original would trigger a Google or Meta policy review.

Rewrite the attached email or SMS for Men's Wellness Centers brand voice and compliance.

Email rules:
- Subject line: assertive, no hype, no all-caps, no emojis. Examples: 'Your 60-minute appointment is ready to book' / 'Richmond, your no-cost appointment expires Friday' / 'Address low testosterone. In person. Physician-led.'
- Preheader: one sentence that names the differentiator (60-minute, in-person, physician-led, locally owned).
- Body: short paragraphs, direct. Lead with the offer or the appointment. Member language. Approved CTA verb + 'Appointment'.
- Footer must include: physical address, one-click unsubscribe (CAN-SPAM), required disclosure.
- Confirmation copy when applicable: 'Got it. A Men's Wellness Centers team member will call you within one business hour to schedule your 60-minute in-person appointment.'

SMS rules:
- First message of any new sequence must include 'Reply STOP to opt out.'
- Identify as 'Men's Wellness Centers' in first message.
- Use 'appointment', never 'consult'/'visit'.
- Examples:
  - 'Men's Wellness Centers: Your no-cost 60-minute in-person appointment is ready to book. Reply YES to schedule or STOP to opt out.'
  - 'Reminder: your 60-minute appointment at Men's Wellness Centers Richmond is tomorrow at 10:00 AM. Reply C to confirm or R to reschedule.'

Banned in both:
- 'free', 'guys', 'patients', 'consult/consultation/visit', em-dashes, retired tagline
- Outcome guarantees, brand Rx names
- First-person 'I'

Return:
1. Subject + preheader (email) OR full message (SMS)
2. Body rewritten
3. Footer / compliance line
4. A note flagging anything that requires opt-in records or PHI handling

Rewrite the attached image-generation prompt to enforce the Men's Wellness Centers visual identity. Add the mandatory negative prompt at the end.

Rules to embed in the prompt:
- Subject: men aged 45 to 65, primarily white, healthy, strong, focused. Modern masculine. No macho posturing.
- Energy: cinematic, editorial, magazine-quality. Warm key light on cool background. Strong jawline, focused gaze. Kettlebell, battle ropes, hard training, suited boardroom, family porch, dog at sunrise.
- Color grade: Midnight Navy #0B1029 anchored, Warm Off-White #F5F3F0, Accent Orange #E8670A in a single design detail (chair, sign, button). No multi-color gradients.
- Composition: editorial spacing. Negative space for headline and logo overlay. Leave a 20% safe area in a corner for the real MWC wordmark to be composited in post.
- Location energy when relevant: brick-and-mortar Virginia center interior. Dark wood, warm walls, navy accents. No exam-room cliches.
- Model: prefer photorealistic over illustration unless specifically asked. If illustration, editorial line work, no AI-uncanny aesthetic.

Never ask the model to render the wordmark or logo. The mark is composited from the brand library after generation.

Mandatory negative prompt to append (verbatim):
'no teal, no turquoise, no blue gradients, no purple gradients, no lab coats, no stethoscopes, no clipboards, no medical cliches, no before/after photos, no AI-uncanny faces, no plastic skin, no synth-purple aesthetic, no windsurfer, no skydiver, no extreme-sport stock, no children or family imagery for member-facing creative, no rainbow gradients, no pastel medical palette, no telehealth or video-call imagery, no typed-in wordmark, no Bebas Neue or Open Sans typography in the image, no em-dashes if any text is rendered'

Return:
1. Rewritten positive prompt (model-ready)
2. Negative prompt (verbatim)
3. Suggested aspect ratio for the intended use (square 1:1 for IG, 9:16 for stories/Reels, 16:9 for hero, 4:5 for portrait feed)
4. Post-production note: which logo file to composite (from https://mwc-brand.pplx.app/logo-library.html) and where to place it.

Restructure the attached landing page to match the Men's Wellness Centers funnel pattern, mobile-first.

Page structure (mobile order):
1. Sticky top: logo + city + tap-to-call phone (minimal)
2. Headline: Oswald 700, uppercase, one promise. Mention city when local-vs-local helps.
3. Subhead: Montserrat 400, one sentence naming the differentiator (60-minute, in-person, physician-led).
4. Primary CTA + form above the fold on mobile. Form is the MWC pattern (navy surface, white fields, glowing orange CTA). 4-5 fields max.
5. Trust strip: LegitScript badge, physician-led, locally owned, transparent pricing.
6. Three proof bullets: 60-minute in-person appointment, in-clinic labs, physician-led.
7. How it works: 3 steps.
8. Member quotes: written testimonials only. No before/after photos. Initials or 'Member, age X, [City]' only.
9. FAQ: 5-8 questions.
10. Secondary CTA + form.
11. Footer: LegitScript badge, address, phone, required disclosure, privacy / terms / HIPAA / telehealth-consent links.

Mandatory copy rules:
- Approved CTA verbs: Book, Schedule, Claim, Reserve + Appointment.
- 'appointment' never 'consult/visit', 'no-cost' never 'free', 'members' never 'patients', 'man/men' never 'guys'.
- Required footer disclosure: 'Treatment requires a clinical evaluation and is provided only when medically appropriate. Individual results vary. Treatment is provided by licensed physicians at Men's Wellness Centers.'

Mandatory visual rules:
- Surface: warm off-white #F5F3F0 default. Navy #0B1029 hero or full-width banner only.
- Hero photo never pushes form below fold on mobile. Compress or use background image.
- No teal, no blue/purple gradients, no lab coats, no before/after.
- WCAG AA contrast (4.5:1 body, 3:1 large/UI).
- Sticky bottom tap-to-call on mobile.

Return:
1. Restructured HTML
2. Section-by-section diff vs the original (what moved, what was cut, what was added)
3. Compliance + accessibility checklist confirmed