LLM / AI Reference · v2026.06
Men's Wellness Centers Brand Kit
Single-page, machine-readable brand kit. Copy this entire page (or fetch /brand-kit.json) into any LLM or design tool to reproduce the brand accurately.
Identity
{
"legal_name": "Men's Wellness Centers",
"short_name": "MWC",
"full_title": "Men's Wellness Centers | TRT, ED & Weight Loss in Virginia",
"tagline": "Find Your Edge Over Age.",
"tagline_rules": "Use as-written. Title case. Period included. Never abbreviate, rephrase, or substitute.",
"positioning": "Locally owned, physician-led men's health practice in Virginia. 60-minute, in-person, no-cost first appointment. Members, not patients.",
"category": "Men's health · TRT · ED · Weight loss",
"region": "Virginia (Richmond metro)",
"website": "https://menswellnesscenters.com",
"booking_url": "https://book.menswellnesscenters.com",
"brand_site": "https://mwcbrand.lovable.app"
}Colors
Primary
| Swatch | Name | HEX | Role |
|---|---|---|---|
| Midnight Navy | #0B1029 | Primary page background. | |
| Navy Mid | #161B3A | Section panels and card backgrounds. | |
| Navy Light | #1E244A | Elevated surfaces, borders, form inputs. | |
| True Black | #000000 | Footer and true-black sections only. | |
| Accent Orange | #E8670A | CTAs, key links, bullet markers. Never body text. | |
| Orange Hover | #C9560A | Button hover and pressed state. | |
| White | #FFFFFF | All text — headings and body alike. |
Extended
| Swatch | Name | HEX | Role |
|---|---|---|---|
| White 60% | rgba(255,255,255,0.60) | Placeholders, disclaimers, captions. | |
| White 30% | rgba(255,255,255,0.30) | Dividers and hairlines. | |
| Success | #10B981 | Success states only. | |
| Error | #EF4444 | Error states only. |
Banned
- Warm Cream (#F5F0EB) — removed
- Warm Gold (#C6A15B) — removed
- Slate Gray (#424857) — removed
- Body Gray (#B0ADA8) — removed
- Any teal
- Blue gradients
- Multi-color gradients
- Orange text on orange
- Orange body text
- Cream or light-colored section backgrounds (white text disappears)
Approved pairings
- White text on Navy (#0B1029) — default
- White text on Navy Mid / Navy Light — panels and cards
- White text on Orange (#E8670A) — CTA buttons only
Typography
{
"display": {
"family": "Oswald",
"weights": [
600,
700
],
"case": "UPPERCASE",
"tracking": {
"headline": "0em",
"eyebrow": "0.14em",
"button": "0.06em"
},
"use_for": "Headings H1–H6, buttons, eyebrows.",
"google_fonts": "https://fonts.googleapis.com/css2?family=Oswald:wght@600;700&display=swap"
},
"body": {
"family": "Inter",
"weights": [
400,
500,
600,
700
],
"case": "Sentence case",
"use_for": "Body copy, labels, form fields, data, numerics, captions.",
"google_fonts": "https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap"
},
"scale_px": {
"h1_desktop": 64,
"h1_mobile": 40,
"h2_desktop": 44,
"h2_mobile": 30,
"h3_desktop": 30,
"h3_mobile": 22,
"eyebrow": 14,
"body": 18,
"body_mobile": 16,
"body_sm": 15,
"label": 13,
"button": 16,
"legal": 12
},
"rules": [
"Oswald 700 uppercase for all headings and buttons.",
"Inter for body, labels, forms, data — sentence case.",
"Eyebrows: Oswald 600 uppercase, tracked 0.14em, colored orange.",
"All text is white (#FFFFFF). No exceptions.",
"No italics — use color or weight for emphasis.",
"No em-dashes anywhere."
],
"legacy_banned": [
"Bebas Neue",
"Montserrat",
"Open Sans",
"Cormorant Garamond",
"any serif"
]
}Voice
{
"descriptors": [
"Assertive",
"Respectful",
"Inclusive",
"Modern masculine",
"Clinically grounded"
],
"person": "Second person. Address men as leaders, protectors, providers.",
"always_say": [
"Men's Wellness Centers",
"Members",
"No-cost appointment",
"60-minute in-person appointment",
"Physician-led",
"Locally owned",
"LegitScript certified"
],
"never_say": [
"clinic",
"practice",
"office",
"facility",
"patients",
"clients",
"customers",
"users",
"free (use 'no-cost')",
"guy / guys",
"em-dashes (—)",
"Age Well. MensWell. (deprecated tagline)",
"15-minute call",
"consult",
"visit",
"video appointment"
],
"approved_ctas": [
"Book his first visit",
"Book your first visit",
"BookMWC.com"
]
}Imagery
{
"do": [
"Real men, 35–65, Virginia regional feel",
"In-person, physician-led settings",
"Natural light, documentary tone",
"Family / vitality moments framed as outcomes"
],
"dont": [
"AI-generated faces or bodies",
"Generic stock-cliché (handshakes, lab beakers, syringes)",
"Shirtless gym mirror selfies",
"Pill-bottle close-ups"
]
}Logos
Rules
- Logo marks are Navy, Cream, White, or Black only — never orange.
- Use SVG for any large-format / swag / signage application.
- Maintain clear space equal to the height of the 'M' on all sides.
- Minimum wordmark width: 70px digital, 0.75in print.
Featured marks
- Favicon 32x32 — Browser tab favicon (png)
- Favicon 192x192 — Android home screen icon (png)
- Favicon 512x512 — PWA install icon and Android splash (png)
- Apple Touch Icon — iOS home screen and Safari bookmarks (png)
- Apple Touch Icon 180 — iOS home screen (modern devices) (png)
- Wordmark Navy (SVG) — Primary web logo, infinite scale. Use on light backgrounds. (svg)
- Wordmark White (SVG) — Primary web logo for dark backgrounds, infinite scale. (svg)
- Swag Wordmark Navy (SVG) — Large-format swag, signage, vehicle wraps, banners, t-shirts, embroidery digitizing source. Navy on light substrates. Infinite scale, no resolution loss. (svg)
- Swag Wordmark White (SVG) — Large-format swag on dark substrates: navy tees, hats, banners, signage. Vector source for screen printing and embroidery. (svg)
Full library: https://mwcbrand.lovable.app/logo-library · CDN base: https://mwc-brand.pplx.app/ · 192 assets total.
References
{
"color_page": "https://mwcbrand.lovable.app/color",
"typography_page": "https://mwcbrand.lovable.app/typography",
"voice_page": "https://mwcbrand.lovable.app/voice",
"logo_page": "https://mwcbrand.lovable.app/logo",
"logo_library_page": "https://mwcbrand.lovable.app/logo-library",
"downloads_page": "https://mwcbrand.lovable.app/downloads",
"sitemap": "https://mwcbrand.lovable.app/sitemap.xml",
"llms_txt": "https://mwcbrand.lovable.app/llms.txt",
"json": "https://mwcbrand.lovable.app/brand-kit.json"
}Full JSON (machine block)
Identical payload as /brand-kit.json.
{
"$schema": "https://mwcbrand.lovable.app/brand-kit.json",
"version": "2026.06",
"updated": "2026-06-28",
"identity": {
"legal_name": "Men's Wellness Centers",
"short_name": "MWC",
"full_title": "Men's Wellness Centers | TRT, ED & Weight Loss in Virginia",
"tagline": "Find Your Edge Over Age.",
"tagline_rules": "Use as-written. Title case. Period included. Never abbreviate, rephrase, or substitute.",
"positioning": "Locally owned, physician-led men's health practice in Virginia. 60-minute, in-person, no-cost first appointment. Members, not patients.",
"category": "Men's health · TRT · ED · Weight loss",
"region": "Virginia (Richmond metro)",
"website": "https://menswellnesscenters.com",
"booking_url": "https://book.menswellnesscenters.com",
"brand_site": "https://mwcbrand.lovable.app"
},
"colors": {
"primary": [
{
"name": "Midnight Navy",
"hex": "#0B1029",
"rgb": [
11,
16,
41
],
"hsl": [
230,
58,
10
],
"role": "Primary page background."
},
{
"name": "Navy Mid",
"hex": "#161B3A",
"rgb": [
22,
27,
58
],
"hsl": [
230,
45,
16
],
"role": "Section panels and card backgrounds."
},
{
"name": "Navy Light",
"hex": "#1E244A",
"rgb": [
30,
36,
74
],
"hsl": [
231,
42,
20
],
"role": "Elevated surfaces, borders, form inputs."
},
{
"name": "True Black",
"hex": "#000000",
"rgb": [
0,
0,
0
],
"hsl": [
0,
0,
0
],
"role": "Footer and true-black sections only."
},
{
"name": "Accent Orange",
"hex": "#E8670A",
"rgb": [
232,
103,
10
],
"hsl": [
25,
92,
47
],
"role": "CTAs, key links, bullet markers. Never body text."
},
{
"name": "Orange Hover",
"hex": "#C9560A",
"rgb": [
201,
86,
10
],
"hsl": [
24,
91,
41
],
"role": "Button hover and pressed state."
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
],
"hsl": [
0,
0,
100
],
"role": "All text — headings and body alike."
}
],
"extended": [
{
"name": "White 60%",
"hex": "rgba(255,255,255,0.60)",
"role": "Placeholders, disclaimers, captions."
},
{
"name": "White 30%",
"hex": "rgba(255,255,255,0.30)",
"role": "Dividers and hairlines."
},
{
"name": "Success",
"hex": "#10B981",
"role": "Success states only."
},
{
"name": "Error",
"hex": "#EF4444",
"role": "Error states only."
}
],
"banned": [
"Warm Cream (#F5F0EB) — removed",
"Warm Gold (#C6A15B) — removed",
"Slate Gray (#424857) — removed",
"Body Gray (#B0ADA8) — removed",
"Any teal",
"Blue gradients",
"Multi-color gradients",
"Orange text on orange",
"Orange body text",
"Cream or light-colored section backgrounds (white text disappears)"
],
"pairings": [
"White text on Navy (#0B1029) — default",
"White text on Navy Mid / Navy Light — panels and cards",
"White text on Orange (#E8670A) — CTA buttons only"
]
},
"typography": {
"display": {
"family": "Oswald",
"weights": [
600,
700
],
"case": "UPPERCASE",
"tracking": {
"headline": "0em",
"eyebrow": "0.14em",
"button": "0.06em"
},
"use_for": "Headings H1–H6, buttons, eyebrows.",
"google_fonts": "https://fonts.googleapis.com/css2?family=Oswald:wght@600;700&display=swap"
},
"body": {
"family": "Inter",
"weights": [
400,
500,
600,
700
],
"case": "Sentence case",
"use_for": "Body copy, labels, form fields, data, numerics, captions.",
"google_fonts": "https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap"
},
"scale_px": {
"h1_desktop": 64,
"h1_mobile": 40,
"h2_desktop": 44,
"h2_mobile": 30,
"h3_desktop": 30,
"h3_mobile": 22,
"eyebrow": 14,
"body": 18,
"body_mobile": 16,
"body_sm": 15,
"label": 13,
"button": 16,
"legal": 12
},
"rules": [
"Oswald 700 uppercase for all headings and buttons.",
"Inter for body, labels, forms, data — sentence case.",
"Eyebrows: Oswald 600 uppercase, tracked 0.14em, colored orange.",
"All text is white (#FFFFFF). No exceptions.",
"No italics — use color or weight for emphasis.",
"No em-dashes anywhere."
],
"legacy_banned": [
"Bebas Neue",
"Montserrat",
"Open Sans",
"Cormorant Garamond",
"any serif"
]
},
"voice": {
"descriptors": [
"Assertive",
"Respectful",
"Inclusive",
"Modern masculine",
"Clinically grounded"
],
"person": "Second person. Address men as leaders, protectors, providers.",
"always_say": [
"Men's Wellness Centers",
"Members",
"No-cost appointment",
"60-minute in-person appointment",
"Physician-led",
"Locally owned",
"LegitScript certified"
],
"never_say": [
"clinic",
"practice",
"office",
"facility",
"patients",
"clients",
"customers",
"users",
"free (use 'no-cost')",
"guy / guys",
"em-dashes (—)",
"Age Well. MensWell. (deprecated tagline)",
"15-minute call",
"consult",
"visit",
"video appointment"
],
"approved_ctas": [
"Book his first visit",
"Book your first visit",
"BookMWC.com"
]
},
"imagery": {
"do": [
"Real men, 35–65, Virginia regional feel",
"In-person, physician-led settings",
"Natural light, documentary tone",
"Family / vitality moments framed as outcomes"
],
"dont": [
"AI-generated faces or bodies",
"Generic stock-cliché (handshakes, lab beakers, syringes)",
"Shirtless gym mirror selfies",
"Pill-bottle close-ups"
]
},
"logos": {
"rules": [
"Logo marks are Navy, Cream, White, or Black only — never orange.",
"Use SVG for any large-format / swag / signage application.",
"Maintain clear space equal to the height of the 'M' on all sides.",
"Minimum wordmark width: 70px digital, 0.75in print."
],
"featured": [
{
"name": "Favicon 32x32",
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-32.png",
"use_for": "Browser tab favicon",
"format": "png",
"dimensions": [
32,
32
]
},
{
"name": "Favicon 192x192",
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-192.png",
"use_for": "Android home screen icon",
"format": "png",
"dimensions": [
192,
192
]
},
{
"name": "Favicon 512x512",
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-512.png",
"use_for": "PWA install icon and Android splash",
"format": "png",
"dimensions": [
512,
512
]
},
{
"name": "Apple Touch Icon",
"url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon.png",
"use_for": "iOS home screen and Safari bookmarks",
"format": "png",
"dimensions": [
512,
512
]
},
{
"name": "Apple Touch Icon 180",
"url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon-180.png",
"use_for": "iOS home screen (modern devices)",
"format": "png",
"dimensions": [
180,
180
]
},
{
"name": "Wordmark Navy (SVG)",
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
"use_for": "Primary web logo, infinite scale. Use on light backgrounds.",
"format": "svg",
"dimensions": null
},
{
"name": "Wordmark White (SVG)",
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
"use_for": "Primary web logo for dark backgrounds, infinite scale.",
"format": "svg",
"dimensions": null
},
{
"name": "Swag Wordmark Navy (SVG)",
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
"use_for": "Large-format swag, signage, vehicle wraps, banners, t-shirts, embroidery digitizing source. Navy on light substrates. Infinite scale, no resolution loss.",
"format": "svg",
"dimensions": null
},
{
"name": "Swag Wordmark White (SVG)",
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
"use_for": "Large-format swag on dark substrates: navy tees, hats, banners, signage. Vector source for screen printing and embroidery.",
"format": "svg",
"dimensions": null
}
],
"library_index_url": "https://mwcbrand.lovable.app/logo-library",
"cdn_base": "https://mwc-brand.pplx.app/",
"all_assets": [
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-32.png",
"category": "favicon",
"label": "Favicon 32x32",
"use_for": "Browser tab favicon",
"ext": "png",
"dimensions": [
32,
32
],
"size_bytes": 656
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-48.png",
"category": "favicon",
"label": "Favicon 48x48",
"use_for": "Windows site tile and high-DPI tab",
"ext": "png",
"dimensions": [
48,
48
],
"size_bytes": 788
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-96.png",
"category": "favicon",
"label": "Favicon 96x96",
"use_for": "Google TV and high-DPI browser tab",
"ext": "png",
"dimensions": [
96,
96
],
"size_bytes": 1330
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-180.png",
"category": "favicon",
"label": "Favicon 180x180",
"use_for": "Apple touch icon for older devices",
"ext": "png",
"dimensions": [
180,
180
],
"size_bytes": 2662
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-192.png",
"category": "favicon",
"label": "Favicon 192x192",
"use_for": "Android home screen icon",
"ext": "png",
"dimensions": [
192,
192
],
"size_bytes": 2848
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-256.png",
"category": "favicon",
"label": "Favicon 256x256",
"use_for": "Windows tile and PWA icon",
"ext": "png",
"dimensions": [
256,
256
],
"size_bytes": 4115
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon-512.png",
"category": "favicon",
"label": "Favicon 512x512",
"use_for": "PWA install icon and Android splash",
"ext": "png",
"dimensions": [
512,
512
],
"size_bytes": 10149
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon.png",
"category": "favicon",
"label": "Apple Touch Icon",
"use_for": "iOS home screen and Safari bookmarks",
"ext": "png",
"dimensions": [
512,
512
],
"size_bytes": 9489
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon-180.png",
"category": "favicon",
"label": "Apple Touch Icon 180",
"use_for": "iOS home screen (modern devices)",
"ext": "png",
"dimensions": [
180,
180
],
"size_bytes": 3366
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/favicon.ico",
"category": "favicon",
"label": "Favicon .ico",
"use_for": "Legacy multi-resolution favicon for IE/older browsers",
"ext": "ico",
"dimensions": null,
"size_bytes": 367
},
{
"url": "https://mwc-brand.pplx.app/assets/favicon/maskable-icon-512x512.png",
"category": "favicon",
"label": "Maskable Icon 512",
"use_for": "PWA maskable icon for Android adaptive icons",
"ext": "png",
"dimensions": [
512,
512
],
"size_bytes": 7762
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_320x320_navy_on_white.png",
"category": "facebook",
"label": "Profile Picture 320 (Navy on White)",
"use_for": "Facebook profile photo, light background",
"ext": "png",
"dimensions": [
320,
320
],
"size_bytes": 4340
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_320x320_white_on_navy.png",
"category": "facebook",
"label": "Profile Picture 320 (White on Navy)",
"use_for": "Facebook profile photo, navy background",
"ext": "png",
"dimensions": [
320,
320
],
"size_bytes": 4752
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_851x315_light.png",
"category": "facebook",
"label": "Page Cover 851 (Light)",
"use_for": "Facebook Page cover (legacy size, light)",
"ext": "png",
"dimensions": [
851,
315
],
"size_bytes": 19283
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_851x315_navy.png",
"category": "facebook",
"label": "Page Cover 851 (Navy)",
"use_for": "Facebook Page cover (legacy size, navy)",
"ext": "png",
"dimensions": [
851,
315
],
"size_bytes": 19096
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1640x924_light.png",
"category": "facebook",
"label": "Page Cover 1640 (Light)",
"use_for": "Facebook Page cover (recommended HD, light)",
"ext": "png",
"dimensions": [
1640,
924
],
"size_bytes": 51839
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1640x924_navy.png",
"category": "facebook",
"label": "Page Cover 1640 (Navy)",
"use_for": "Facebook Page cover (recommended HD, navy)",
"ext": "png",
"dimensions": [
1640,
924
],
"size_bytes": 52574
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1_editorial_navy.png",
"category": "facebook",
"label": "Editorial Cover #1",
"use_for": "Facebook cover variation, editorial composition",
"ext": "png",
"dimensions": [
851,
315
],
"size_bytes": 48928
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1_editorial_navy_hd.png",
"category": "facebook",
"label": "Editorial Cover #1 HD",
"use_for": "Facebook cover variation, editorial composition, HD",
"ext": "png",
"dimensions": [
1640,
608
],
"size_bytes": 188348
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_2_warm_minimal.png",
"category": "facebook",
"label": "Warm Minimal Cover #2",
"use_for": "Facebook cover variation, warm minimal",
"ext": "png",
"dimensions": [
851,
315
],
"size_bytes": 41456
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_2_warm_minimal_hd.png",
"category": "facebook",
"label": "Warm Minimal Cover #2 HD",
"use_for": "Facebook cover variation, warm minimal, HD",
"ext": "png",
"dimensions": [
1640,
608
],
"size_bytes": 153897
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_3_dark_cinematic.png",
"category": "facebook",
"label": "Dark Cinematic Cover #3",
"use_for": "Facebook cover variation, dark cinematic",
"ext": "png",
"dimensions": [
851,
315
],
"size_bytes": 56028
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_3_dark_cinematic_hd.png",
"category": "facebook",
"label": "Dark Cinematic Cover #3 HD",
"use_for": "Facebook cover variation, dark cinematic, HD",
"ext": "png",
"dimensions": [
1640,
608
],
"size_bytes": 186875
},
{
"url": "https://mwc-brand.pplx.app/assets/social/facebook_instagram_square_1440x1440_light.png",
"category": "facebook",
"label": "Square Post (Light)",
"use_for": "Facebook/Instagram square feed post, cream",
"ext": "png",
"dimensions": [
1440,
1440
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"label": "All-Navy Wordmark (Transparent)",
"use_for": "Primary lockup, transparent",
"ext": "png",
"dimensions": [
2000,
460
],
"size_bytes": 109991
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{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_240x55_horizontal_1920.png",
"category": "wordmark",
"label": "Wordmark Navy 240px H",
"use_for": "Web nav on light backgrounds, retina source 1920",
"ext": "png",
"dimensions": [
240,
55
],
"size_bytes": 7339
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_300x69_vertical_1080.png",
"category": "wordmark",
"label": "Wordmark Navy 300px V",
"use_for": "Vertical layouts on light backgrounds",
"ext": "png",
"dimensions": [
300,
69
],
"size_bytes": 9487
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_360x83_horizontal_1920.png",
"category": "wordmark",
"label": "Wordmark Navy 360px H",
"use_for": "Standard web hero on light backgrounds",
"ext": "png",
"dimensions": [
360,
83
],
"size_bytes": 11455
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_480x110_horizontal_1920.png",
"category": "wordmark",
"label": "Wordmark Navy 480px H",
"use_for": "Large web hero on light backgrounds",
"ext": "png",
"dimensions": [
480,
110
],
"size_bytes": 17218
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_240x55_horizontal_1920.png",
"category": "wordmark",
"label": "Wordmark White 240px H",
"use_for": "Web nav on dark backgrounds",
"ext": "png",
"dimensions": [
240,
55
],
"size_bytes": 8581
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_300x69_vertical_1080.png",
"category": "wordmark",
"label": "Wordmark White 300px V",
"use_for": "Vertical layouts on dark backgrounds",
"ext": "png",
"dimensions": [
300,
69
],
"size_bytes": 11388
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_360x83_horizontal_1920.png",
"category": "wordmark",
"label": "Wordmark White 360px H",
"use_for": "Standard web hero on dark backgrounds",
"ext": "png",
"dimensions": [
360,
83
],
"size_bytes": 14056
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_480x110_horizontal_1920.png",
"category": "wordmark",
"label": "Wordmark White 480px H",
"use_for": "Large web hero on dark backgrounds",
"ext": "png",
"dimensions": [
480,
110
],
"size_bytes": 20606
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_navy_on_white_4000x920.png",
"category": "print",
"label": "Print Wordmark Navy on White 4000px",
"use_for": "Print master, navy ink on white paper",
"ext": "png",
"dimensions": [
4000,
920
],
"size_bytes": 381381
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_navy_on_trans_4000x920.png",
"category": "print",
"label": "Print Wordmark Navy Transparent 4000px",
"use_for": "Print master, navy on any paper",
"ext": "png",
"dimensions": [
4000,
920
],
"size_bytes": 336954
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_white_on_navy_4000x920.png",
"category": "print",
"label": "Print Wordmark White on Navy 4000px",
"use_for": "Print master, white ink on navy stock",
"ext": "png",
"dimensions": [
4000,
920
],
"size_bytes": 371789
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_white_on_trans_4000x920.png",
"category": "print",
"label": "Print Wordmark White Transparent 4000px",
"use_for": "Print master, white on dark paper",
"ext": "png",
"dimensions": [
4000,
920
],
"size_bytes": 401825
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_navy_bg_360x95.png",
"category": "email",
"label": "Padded Wordmark Navy BG 360",
"use_for": "Email header or button with built-in padding (navy)",
"ext": "png",
"dimensions": [
360,
95
],
"size_bytes": 12499
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_navy_bg_600x159.png",
"category": "email",
"label": "Padded Wordmark Navy BG 600",
"use_for": "Email header retina (navy)",
"ext": "png",
"dimensions": [
600,
159
],
"size_bytes": 24586
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_navy_bg_960x256.png",
"category": "email",
"label": "Padded Wordmark Navy BG 960",
"use_for": "Large email header (navy)",
"ext": "png",
"dimensions": [
960,
256
],
"size_bytes": 47887
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_transparent_360x95.png",
"category": "email",
"label": "Padded Wordmark Transparent 360",
"use_for": "Email header with built-in padding (transparent)",
"ext": "png",
"dimensions": [
360,
95
],
"size_bytes": 8509
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_transparent_600x159.png",
"category": "email",
"label": "Padded Wordmark Transparent 600",
"use_for": "Email header retina (transparent)",
"ext": "png",
"dimensions": [
600,
159
],
"size_bytes": 17142
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_transparent_960x256.png",
"category": "email",
"label": "Padded Wordmark Transparent 960",
"use_for": "Large email header (transparent)",
"ext": "png",
"dimensions": [
960,
256
],
"size_bytes": 33852
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
"category": "web",
"label": "Wordmark Navy (SVG)",
"use_for": "Primary web logo, infinite scale. Use on light backgrounds.",
"ext": "svg",
"dimensions": null,
"size_bytes": 21867
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
"category": "web",
"label": "Wordmark White (SVG)",
"use_for": "Primary web logo for dark backgrounds, infinite scale.",
"ext": "svg",
"dimensions": null,
"size_bytes": 21867
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_black.svg",
"category": "web",
"label": "Wordmark Black (SVG)",
"use_for": "Single-color black variant for print or grayscale contexts.",
"ext": "svg",
"dimensions": null,
"size_bytes": 21867
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_navy.svg",
"category": "web",
"label": "M Icon Navy (SVG)",
"use_for": "Standalone m bug, navy. Use for app icons and favicons.",
"ext": "svg",
"dimensions": null,
"size_bytes": 358
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_white.svg",
"category": "web",
"label": "M Icon White (SVG)",
"use_for": "Standalone m bug, white. Use for dark surfaces.",
"ext": "svg",
"dimensions": null,
"size_bytes": 358
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_black.svg",
"category": "web",
"label": "M Icon Black (SVG)",
"use_for": "Single-color black m bug. Print or grayscale.",
"ext": "svg",
"dimensions": null,
"size_bytes": 358
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_navy_bg_rounded.svg",
"category": "web",
"label": "M Icon Navy on Rounded BG (SVG)",
"use_for": "App icon with built-in rounded background, navy.",
"ext": "svg",
"dimensions": null,
"size_bytes": 416
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_white_bg_rounded.svg",
"category": "web",
"label": "M Icon White on Rounded BG (SVG)",
"use_for": "App icon with built-in rounded background, white.",
"ext": "svg",
"dimensions": null,
"size_bytes": 416
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/favicon_icon_darkmode.svg",
"category": "web",
"label": "Favicon Dark Mode (SVG)",
"use_for": "Modern browser favicon that adapts to dark mode.",
"ext": "svg",
"dimensions": null,
"size_bytes": 466
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/icon.svg",
"category": "web",
"label": "Icon Master (SVG)",
"use_for": "Generic icon master for additional sizing or recoloring.",
"ext": "svg",
"dimensions": null,
"size_bytes": 531
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
"category": "swag",
"label": "Swag Wordmark Navy (SVG)",
"use_for": "Large-format swag, signage, vehicle wraps, banners, t-shirts, embroidery digitizing source. Navy on light substrates. Infinite scale, no resolution loss.",
"ext": "svg",
"dimensions": null,
"size_bytes": 21867
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
"category": "swag",
"label": "Swag Wordmark White (SVG)",
"use_for": "Large-format swag on dark substrates: navy tees, hats, banners, signage. Vector source for screen printing and embroidery.",
"ext": "svg",
"dimensions": null,
"size_bytes": 21867
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_black.svg",
"category": "swag",
"label": "Swag Wordmark Black (SVG)",
"use_for": "Single-color black master for laser engraving, etching, one-color print, and grayscale promo items.",
"ext": "svg",
"dimensions": null,
"size_bytes": 21867
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_navy.svg",
"category": "swag",
"label": "Swag M Bug Navy (SVG)",
"use_for": "Hat embroidery, lapel pins, sleeve hits, small-space swag where the wordmark would not read.",
"ext": "svg",
"dimensions": null,
"size_bytes": 358
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_white.svg",
"category": "swag",
"label": "Swag M Bug White (SVG)",
"use_for": "Hat embroidery and small swag on navy or dark substrates.",
"ext": "svg",
"dimensions": null,
"size_bytes": 358
},
{
"url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_black.svg",
"category": "swag",
"label": "Swag M Bug Black (SVG)",
"use_for": "Single-color black bug for engraving, debossing, and one-color promo runs.",
"ext": "svg",
"dimensions": null,
"size_bytes": 358
}
]
},
"references": {
"color_page": "https://mwcbrand.lovable.app/color",
"typography_page": "https://mwcbrand.lovable.app/typography",
"voice_page": "https://mwcbrand.lovable.app/voice",
"logo_page": "https://mwcbrand.lovable.app/logo",
"logo_library_page": "https://mwcbrand.lovable.app/logo-library",
"downloads_page": "https://mwcbrand.lovable.app/downloads",
"sitemap": "https://mwcbrand.lovable.app/sitemap.xml",
"llms_txt": "https://mwcbrand.lovable.app/llms.txt",
"json": "https://mwcbrand.lovable.app/brand-kit.json"
}
}