LLM / AI Reference · v2026.06

Men's Wellness Centers Brand Kit

Single-page, machine-readable brand kit. Copy this entire page (or fetch /brand-kit.json) into any LLM or design tool to reproduce the brand accurately.

Identity

{
  "legal_name": "Men's Wellness Centers",
  "short_name": "MWC",
  "full_title": "Men's Wellness Centers | TRT, ED & Weight Loss in Virginia",
  "tagline": "Find Your Edge Over Age.",
  "tagline_rules": "Use as-written. Title case. Period included. Never abbreviate, rephrase, or substitute.",
  "positioning": "Locally owned, physician-led men's health practice in Virginia. 60-minute, in-person, no-cost first appointment. Members, not patients.",
  "category": "Men's health · TRT · ED · Weight loss",
  "region": "Virginia (Richmond metro)",
  "website": "https://menswellnesscenters.com",
  "booking_url": "https://book.menswellnesscenters.com",
  "brand_site": "https://mwcbrand.lovable.app"
}

Colors

Primary

SwatchNameHEXRole
Midnight Navy#0B1029Primary page background.
Navy Mid#161B3ASection panels and card backgrounds.
Navy Light#1E244AElevated surfaces, borders, form inputs.
True Black#000000Footer and true-black sections only.
Accent Orange#E8670ACTAs, key links, bullet markers. Never body text.
Orange Hover#C9560AButton hover and pressed state.
White#FFFFFFAll text — headings and body alike.

Extended

SwatchNameHEXRole
White 60%rgba(255,255,255,0.60)Placeholders, disclaimers, captions.
White 30%rgba(255,255,255,0.30)Dividers and hairlines.
Success#10B981Success states only.
Error#EF4444Error states only.

Banned

Approved pairings

Typography

{
  "display": {
    "family": "Oswald",
    "weights": [
      600,
      700
    ],
    "case": "UPPERCASE",
    "tracking": {
      "headline": "0em",
      "eyebrow": "0.14em",
      "button": "0.06em"
    },
    "use_for": "Headings H1–H6, buttons, eyebrows.",
    "google_fonts": "https://fonts.googleapis.com/css2?family=Oswald:wght@600;700&display=swap"
  },
  "body": {
    "family": "Inter",
    "weights": [
      400,
      500,
      600,
      700
    ],
    "case": "Sentence case",
    "use_for": "Body copy, labels, form fields, data, numerics, captions.",
    "google_fonts": "https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap"
  },
  "scale_px": {
    "h1_desktop": 64,
    "h1_mobile": 40,
    "h2_desktop": 44,
    "h2_mobile": 30,
    "h3_desktop": 30,
    "h3_mobile": 22,
    "eyebrow": 14,
    "body": 18,
    "body_mobile": 16,
    "body_sm": 15,
    "label": 13,
    "button": 16,
    "legal": 12
  },
  "rules": [
    "Oswald 700 uppercase for all headings and buttons.",
    "Inter for body, labels, forms, data — sentence case.",
    "Eyebrows: Oswald 600 uppercase, tracked 0.14em, colored orange.",
    "All text is white (#FFFFFF). No exceptions.",
    "No italics — use color or weight for emphasis.",
    "No em-dashes anywhere."
  ],
  "legacy_banned": [
    "Bebas Neue",
    "Montserrat",
    "Open Sans",
    "Cormorant Garamond",
    "any serif"
  ]
}

Voice

{
  "descriptors": [
    "Assertive",
    "Respectful",
    "Inclusive",
    "Modern masculine",
    "Clinically grounded"
  ],
  "person": "Second person. Address men as leaders, protectors, providers.",
  "always_say": [
    "Men's Wellness Centers",
    "Members",
    "No-cost appointment",
    "60-minute in-person appointment",
    "Physician-led",
    "Locally owned",
    "LegitScript certified"
  ],
  "never_say": [
    "clinic",
    "practice",
    "office",
    "facility",
    "patients",
    "clients",
    "customers",
    "users",
    "free (use 'no-cost')",
    "guy / guys",
    "em-dashes (—)",
    "Age Well. MensWell. (deprecated tagline)",
    "15-minute call",
    "consult",
    "visit",
    "video appointment"
  ],
  "approved_ctas": [
    "Book his first visit",
    "Book your first visit",
    "BookMWC.com"
  ]
}

Imagery

{
  "do": [
    "Real men, 35–65, Virginia regional feel",
    "In-person, physician-led settings",
    "Natural light, documentary tone",
    "Family / vitality moments framed as outcomes"
  ],
  "dont": [
    "AI-generated faces or bodies",
    "Generic stock-cliché (handshakes, lab beakers, syringes)",
    "Shirtless gym mirror selfies",
    "Pill-bottle close-ups"
  ]
}

Logos

Rules

Featured marks

Full library: https://mwcbrand.lovable.app/logo-library · CDN base: https://mwc-brand.pplx.app/ · 192 assets total.

References

{
  "color_page": "https://mwcbrand.lovable.app/color",
  "typography_page": "https://mwcbrand.lovable.app/typography",
  "voice_page": "https://mwcbrand.lovable.app/voice",
  "logo_page": "https://mwcbrand.lovable.app/logo",
  "logo_library_page": "https://mwcbrand.lovable.app/logo-library",
  "downloads_page": "https://mwcbrand.lovable.app/downloads",
  "sitemap": "https://mwcbrand.lovable.app/sitemap.xml",
  "llms_txt": "https://mwcbrand.lovable.app/llms.txt",
  "json": "https://mwcbrand.lovable.app/brand-kit.json"
}

Full JSON (machine block)

Identical payload as /brand-kit.json.

{
  "$schema": "https://mwcbrand.lovable.app/brand-kit.json",
  "version": "2026.06",
  "updated": "2026-06-28",
  "identity": {
    "legal_name": "Men's Wellness Centers",
    "short_name": "MWC",
    "full_title": "Men's Wellness Centers | TRT, ED & Weight Loss in Virginia",
    "tagline": "Find Your Edge Over Age.",
    "tagline_rules": "Use as-written. Title case. Period included. Never abbreviate, rephrase, or substitute.",
    "positioning": "Locally owned, physician-led men's health practice in Virginia. 60-minute, in-person, no-cost first appointment. Members, not patients.",
    "category": "Men's health · TRT · ED · Weight loss",
    "region": "Virginia (Richmond metro)",
    "website": "https://menswellnesscenters.com",
    "booking_url": "https://book.menswellnesscenters.com",
    "brand_site": "https://mwcbrand.lovable.app"
  },
  "colors": {
    "primary": [
      {
        "name": "Midnight Navy",
        "hex": "#0B1029",
        "rgb": [
          11,
          16,
          41
        ],
        "hsl": [
          230,
          58,
          10
        ],
        "role": "Primary page background."
      },
      {
        "name": "Navy Mid",
        "hex": "#161B3A",
        "rgb": [
          22,
          27,
          58
        ],
        "hsl": [
          230,
          45,
          16
        ],
        "role": "Section panels and card backgrounds."
      },
      {
        "name": "Navy Light",
        "hex": "#1E244A",
        "rgb": [
          30,
          36,
          74
        ],
        "hsl": [
          231,
          42,
          20
        ],
        "role": "Elevated surfaces, borders, form inputs."
      },
      {
        "name": "True Black",
        "hex": "#000000",
        "rgb": [
          0,
          0,
          0
        ],
        "hsl": [
          0,
          0,
          0
        ],
        "role": "Footer and true-black sections only."
      },
      {
        "name": "Accent Orange",
        "hex": "#E8670A",
        "rgb": [
          232,
          103,
          10
        ],
        "hsl": [
          25,
          92,
          47
        ],
        "role": "CTAs, key links, bullet markers. Never body text."
      },
      {
        "name": "Orange Hover",
        "hex": "#C9560A",
        "rgb": [
          201,
          86,
          10
        ],
        "hsl": [
          24,
          91,
          41
        ],
        "role": "Button hover and pressed state."
      },
      {
        "name": "White",
        "hex": "#FFFFFF",
        "rgb": [
          255,
          255,
          255
        ],
        "hsl": [
          0,
          0,
          100
        ],
        "role": "All text — headings and body alike."
      }
    ],
    "extended": [
      {
        "name": "White 60%",
        "hex": "rgba(255,255,255,0.60)",
        "role": "Placeholders, disclaimers, captions."
      },
      {
        "name": "White 30%",
        "hex": "rgba(255,255,255,0.30)",
        "role": "Dividers and hairlines."
      },
      {
        "name": "Success",
        "hex": "#10B981",
        "role": "Success states only."
      },
      {
        "name": "Error",
        "hex": "#EF4444",
        "role": "Error states only."
      }
    ],
    "banned": [
      "Warm Cream (#F5F0EB) — removed",
      "Warm Gold (#C6A15B) — removed",
      "Slate Gray (#424857) — removed",
      "Body Gray (#B0ADA8) — removed",
      "Any teal",
      "Blue gradients",
      "Multi-color gradients",
      "Orange text on orange",
      "Orange body text",
      "Cream or light-colored section backgrounds (white text disappears)"
    ],
    "pairings": [
      "White text on Navy (#0B1029) — default",
      "White text on Navy Mid / Navy Light — panels and cards",
      "White text on Orange (#E8670A) — CTA buttons only"
    ]
  },
  "typography": {
    "display": {
      "family": "Oswald",
      "weights": [
        600,
        700
      ],
      "case": "UPPERCASE",
      "tracking": {
        "headline": "0em",
        "eyebrow": "0.14em",
        "button": "0.06em"
      },
      "use_for": "Headings H1–H6, buttons, eyebrows.",
      "google_fonts": "https://fonts.googleapis.com/css2?family=Oswald:wght@600;700&display=swap"
    },
    "body": {
      "family": "Inter",
      "weights": [
        400,
        500,
        600,
        700
      ],
      "case": "Sentence case",
      "use_for": "Body copy, labels, form fields, data, numerics, captions.",
      "google_fonts": "https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&display=swap"
    },
    "scale_px": {
      "h1_desktop": 64,
      "h1_mobile": 40,
      "h2_desktop": 44,
      "h2_mobile": 30,
      "h3_desktop": 30,
      "h3_mobile": 22,
      "eyebrow": 14,
      "body": 18,
      "body_mobile": 16,
      "body_sm": 15,
      "label": 13,
      "button": 16,
      "legal": 12
    },
    "rules": [
      "Oswald 700 uppercase for all headings and buttons.",
      "Inter for body, labels, forms, data — sentence case.",
      "Eyebrows: Oswald 600 uppercase, tracked 0.14em, colored orange.",
      "All text is white (#FFFFFF). No exceptions.",
      "No italics — use color or weight for emphasis.",
      "No em-dashes anywhere."
    ],
    "legacy_banned": [
      "Bebas Neue",
      "Montserrat",
      "Open Sans",
      "Cormorant Garamond",
      "any serif"
    ]
  },
  "voice": {
    "descriptors": [
      "Assertive",
      "Respectful",
      "Inclusive",
      "Modern masculine",
      "Clinically grounded"
    ],
    "person": "Second person. Address men as leaders, protectors, providers.",
    "always_say": [
      "Men's Wellness Centers",
      "Members",
      "No-cost appointment",
      "60-minute in-person appointment",
      "Physician-led",
      "Locally owned",
      "LegitScript certified"
    ],
    "never_say": [
      "clinic",
      "practice",
      "office",
      "facility",
      "patients",
      "clients",
      "customers",
      "users",
      "free (use 'no-cost')",
      "guy / guys",
      "em-dashes (—)",
      "Age Well. MensWell. (deprecated tagline)",
      "15-minute call",
      "consult",
      "visit",
      "video appointment"
    ],
    "approved_ctas": [
      "Book his first visit",
      "Book your first visit",
      "BookMWC.com"
    ]
  },
  "imagery": {
    "do": [
      "Real men, 35–65, Virginia regional feel",
      "In-person, physician-led settings",
      "Natural light, documentary tone",
      "Family / vitality moments framed as outcomes"
    ],
    "dont": [
      "AI-generated faces or bodies",
      "Generic stock-cliché (handshakes, lab beakers, syringes)",
      "Shirtless gym mirror selfies",
      "Pill-bottle close-ups"
    ]
  },
  "logos": {
    "rules": [
      "Logo marks are Navy, Cream, White, or Black only — never orange.",
      "Use SVG for any large-format / swag / signage application.",
      "Maintain clear space equal to the height of the 'M' on all sides.",
      "Minimum wordmark width: 70px digital, 0.75in print."
    ],
    "featured": [
      {
        "name": "Favicon 32x32",
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-32.png",
        "use_for": "Browser tab favicon",
        "format": "png",
        "dimensions": [
          32,
          32
        ]
      },
      {
        "name": "Favicon 192x192",
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-192.png",
        "use_for": "Android home screen icon",
        "format": "png",
        "dimensions": [
          192,
          192
        ]
      },
      {
        "name": "Favicon 512x512",
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-512.png",
        "use_for": "PWA install icon and Android splash",
        "format": "png",
        "dimensions": [
          512,
          512
        ]
      },
      {
        "name": "Apple Touch Icon",
        "url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon.png",
        "use_for": "iOS home screen and Safari bookmarks",
        "format": "png",
        "dimensions": [
          512,
          512
        ]
      },
      {
        "name": "Apple Touch Icon 180",
        "url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon-180.png",
        "use_for": "iOS home screen (modern devices)",
        "format": "png",
        "dimensions": [
          180,
          180
        ]
      },
      {
        "name": "Wordmark Navy (SVG)",
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
        "use_for": "Primary web logo, infinite scale. Use on light backgrounds.",
        "format": "svg",
        "dimensions": null
      },
      {
        "name": "Wordmark White (SVG)",
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
        "use_for": "Primary web logo for dark backgrounds, infinite scale.",
        "format": "svg",
        "dimensions": null
      },
      {
        "name": "Swag Wordmark Navy (SVG)",
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
        "use_for": "Large-format swag, signage, vehicle wraps, banners, t-shirts, embroidery digitizing source. Navy on light substrates. Infinite scale, no resolution loss.",
        "format": "svg",
        "dimensions": null
      },
      {
        "name": "Swag Wordmark White (SVG)",
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
        "use_for": "Large-format swag on dark substrates: navy tees, hats, banners, signage. Vector source for screen printing and embroidery.",
        "format": "svg",
        "dimensions": null
      }
    ],
    "library_index_url": "https://mwcbrand.lovable.app/logo-library",
    "cdn_base": "https://mwc-brand.pplx.app/",
    "all_assets": [
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-32.png",
        "category": "favicon",
        "label": "Favicon 32x32",
        "use_for": "Browser tab favicon",
        "ext": "png",
        "dimensions": [
          32,
          32
        ],
        "size_bytes": 656
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-48.png",
        "category": "favicon",
        "label": "Favicon 48x48",
        "use_for": "Windows site tile and high-DPI tab",
        "ext": "png",
        "dimensions": [
          48,
          48
        ],
        "size_bytes": 788
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-96.png",
        "category": "favicon",
        "label": "Favicon 96x96",
        "use_for": "Google TV and high-DPI browser tab",
        "ext": "png",
        "dimensions": [
          96,
          96
        ],
        "size_bytes": 1330
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-180.png",
        "category": "favicon",
        "label": "Favicon 180x180",
        "use_for": "Apple touch icon for older devices",
        "ext": "png",
        "dimensions": [
          180,
          180
        ],
        "size_bytes": 2662
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-192.png",
        "category": "favicon",
        "label": "Favicon 192x192",
        "use_for": "Android home screen icon",
        "ext": "png",
        "dimensions": [
          192,
          192
        ],
        "size_bytes": 2848
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-256.png",
        "category": "favicon",
        "label": "Favicon 256x256",
        "use_for": "Windows tile and PWA icon",
        "ext": "png",
        "dimensions": [
          256,
          256
        ],
        "size_bytes": 4115
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon-512.png",
        "category": "favicon",
        "label": "Favicon 512x512",
        "use_for": "PWA install icon and Android splash",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 10149
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon.png",
        "category": "favicon",
        "label": "Apple Touch Icon",
        "use_for": "iOS home screen and Safari bookmarks",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 9489
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/apple-touch-icon-180.png",
        "category": "favicon",
        "label": "Apple Touch Icon 180",
        "use_for": "iOS home screen (modern devices)",
        "ext": "png",
        "dimensions": [
          180,
          180
        ],
        "size_bytes": 3366
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/favicon.ico",
        "category": "favicon",
        "label": "Favicon .ico",
        "use_for": "Legacy multi-resolution favicon for IE/older browsers",
        "ext": "ico",
        "dimensions": null,
        "size_bytes": 367
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/favicon/maskable-icon-512x512.png",
        "category": "favicon",
        "label": "Maskable Icon 512",
        "use_for": "PWA maskable icon for Android adaptive icons",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 7762
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_320x320_navy_on_white.png",
        "category": "facebook",
        "label": "Profile Picture 320 (Navy on White)",
        "use_for": "Facebook profile photo, light background",
        "ext": "png",
        "dimensions": [
          320,
          320
        ],
        "size_bytes": 4340
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_320x320_white_on_navy.png",
        "category": "facebook",
        "label": "Profile Picture 320 (White on Navy)",
        "use_for": "Facebook profile photo, navy background",
        "ext": "png",
        "dimensions": [
          320,
          320
        ],
        "size_bytes": 4752
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_851x315_light.png",
        "category": "facebook",
        "label": "Page Cover 851 (Light)",
        "use_for": "Facebook Page cover (legacy size, light)",
        "ext": "png",
        "dimensions": [
          851,
          315
        ],
        "size_bytes": 19283
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_851x315_navy.png",
        "category": "facebook",
        "label": "Page Cover 851 (Navy)",
        "use_for": "Facebook Page cover (legacy size, navy)",
        "ext": "png",
        "dimensions": [
          851,
          315
        ],
        "size_bytes": 19096
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1640x924_light.png",
        "category": "facebook",
        "label": "Page Cover 1640 (Light)",
        "use_for": "Facebook Page cover (recommended HD, light)",
        "ext": "png",
        "dimensions": [
          1640,
          924
        ],
        "size_bytes": 51839
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1640x924_navy.png",
        "category": "facebook",
        "label": "Page Cover 1640 (Navy)",
        "use_for": "Facebook Page cover (recommended HD, navy)",
        "ext": "png",
        "dimensions": [
          1640,
          924
        ],
        "size_bytes": 52574
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1_editorial_navy.png",
        "category": "facebook",
        "label": "Editorial Cover #1",
        "use_for": "Facebook cover variation, editorial composition",
        "ext": "png",
        "dimensions": [
          851,
          315
        ],
        "size_bytes": 48928
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_1_editorial_navy_hd.png",
        "category": "facebook",
        "label": "Editorial Cover #1 HD",
        "use_for": "Facebook cover variation, editorial composition, HD",
        "ext": "png",
        "dimensions": [
          1640,
          608
        ],
        "size_bytes": 188348
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_2_warm_minimal.png",
        "category": "facebook",
        "label": "Warm Minimal Cover #2",
        "use_for": "Facebook cover variation, warm minimal",
        "ext": "png",
        "dimensions": [
          851,
          315
        ],
        "size_bytes": 41456
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_2_warm_minimal_hd.png",
        "category": "facebook",
        "label": "Warm Minimal Cover #2 HD",
        "use_for": "Facebook cover variation, warm minimal, HD",
        "ext": "png",
        "dimensions": [
          1640,
          608
        ],
        "size_bytes": 153897
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/social/facebook_cover_3_dark_cinematic.png",
        "category": "facebook",
        "label": "Dark Cinematic Cover #3",
        "use_for": "Facebook cover variation, dark cinematic",
        "ext": "png",
        "dimensions": [
          851,
          315
        ],
        "size_bytes": 56028
      },
      {
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        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_300_navy_on_transparent.png",
        "category": "m_bug",
        "label": "M Bug 300px (Navy on Transparent)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          300,
          300
        ],
        "size_bytes": 4092
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_300_navy_on_white.png",
        "category": "m_bug",
        "label": "M Bug 300px (Navy on White)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          300,
          300
        ],
        "size_bytes": 5200
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_300_white_on_navy.png",
        "category": "m_bug",
        "label": "M Bug 300px (White on Navy)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          300,
          300
        ],
        "size_bytes": 5100
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_300_white_on_transparent.png",
        "category": "m_bug",
        "label": "M Bug 300px (White on Transparent)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          300,
          300
        ],
        "size_bytes": 5029
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_512_navy_on_transparent.png",
        "category": "m_bug",
        "label": "M Bug 512px (Navy on Transparent)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 8252
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_512_navy_on_white.png",
        "category": "m_bug",
        "label": "M Bug 512px (Navy on White)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 10412
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_512_white_on_navy.png",
        "category": "m_bug",
        "label": "M Bug 512px (White on Navy)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 10149
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_512_white_on_transparent.png",
        "category": "m_bug",
        "label": "M Bug 512px (White on Transparent)",
        "use_for": "App icon master, social avatar HD, or print sticker.",
        "ext": "png",
        "dimensions": [
          512,
          512
        ],
        "size_bytes": 10248
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_1024_navy_on_transparent.png",
        "category": "m_bug",
        "label": "M Bug 1024px (Navy on Transparent)",
        "use_for": "Master / print at scale. Use this size to export anything smaller.",
        "ext": "png",
        "dimensions": [
          1024,
          1024
        ],
        "size_bytes": 20869
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_1024_navy_on_white.png",
        "category": "m_bug",
        "label": "M Bug 1024px (Navy on White)",
        "use_for": "Master / print at scale. Use this size to export anything smaller.",
        "ext": "png",
        "dimensions": [
          1024,
          1024
        ],
        "size_bytes": 25332
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_1024_white_on_navy.png",
        "category": "m_bug",
        "label": "M Bug 1024px (White on Navy)",
        "use_for": "Master / print at scale. Use this size to export anything smaller.",
        "ext": "png",
        "dimensions": [
          1024,
          1024
        ],
        "size_bytes": 24935
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/m_1024_white_on_transparent.png",
        "category": "m_bug",
        "label": "M Bug 1024px (White on Transparent)",
        "use_for": "Master / print at scale. Use this size to export anything smaller.",
        "ext": "png",
        "dimensions": [
          1024,
          1024
        ],
        "size_bytes": 24646
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/01_all_navy_0B1029.png",
        "category": "wordmark",
        "label": "All-Navy Wordmark (Navy Background)",
        "use_for": "Primary lockup on navy surfaces",
        "ext": "png",
        "dimensions": [
          2000,
          460
        ],
        "size_bytes": 202082
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/01_all_navy_transparent.png",
        "category": "wordmark",
        "label": "All-Navy Wordmark (Transparent)",
        "use_for": "Primary lockup, transparent",
        "ext": "png",
        "dimensions": [
          2000,
          460
        ],
        "size_bytes": 109991
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_240x55_horizontal_1920.png",
        "category": "wordmark",
        "label": "Wordmark Navy 240px H",
        "use_for": "Web nav on light backgrounds, retina source 1920",
        "ext": "png",
        "dimensions": [
          240,
          55
        ],
        "size_bytes": 7339
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_300x69_vertical_1080.png",
        "category": "wordmark",
        "label": "Wordmark Navy 300px V",
        "use_for": "Vertical layouts on light backgrounds",
        "ext": "png",
        "dimensions": [
          300,
          69
        ],
        "size_bytes": 9487
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_360x83_horizontal_1920.png",
        "category": "wordmark",
        "label": "Wordmark Navy 360px H",
        "use_for": "Standard web hero on light backgrounds",
        "ext": "png",
        "dimensions": [
          360,
          83
        ],
        "size_bytes": 11455
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_navy_480x110_horizontal_1920.png",
        "category": "wordmark",
        "label": "Wordmark Navy 480px H",
        "use_for": "Large web hero on light backgrounds",
        "ext": "png",
        "dimensions": [
          480,
          110
        ],
        "size_bytes": 17218
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_240x55_horizontal_1920.png",
        "category": "wordmark",
        "label": "Wordmark White 240px H",
        "use_for": "Web nav on dark backgrounds",
        "ext": "png",
        "dimensions": [
          240,
          55
        ],
        "size_bytes": 8581
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_300x69_vertical_1080.png",
        "category": "wordmark",
        "label": "Wordmark White 300px V",
        "use_for": "Vertical layouts on dark backgrounds",
        "ext": "png",
        "dimensions": [
          300,
          69
        ],
        "size_bytes": 11388
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_360x83_horizontal_1920.png",
        "category": "wordmark",
        "label": "Wordmark White 360px H",
        "use_for": "Standard web hero on dark backgrounds",
        "ext": "png",
        "dimensions": [
          360,
          83
        ],
        "size_bytes": 14056
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_white_480x110_horizontal_1920.png",
        "category": "wordmark",
        "label": "Wordmark White 480px H",
        "use_for": "Large web hero on dark backgrounds",
        "ext": "png",
        "dimensions": [
          480,
          110
        ],
        "size_bytes": 20606
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_navy_on_white_4000x920.png",
        "category": "print",
        "label": "Print Wordmark Navy on White 4000px",
        "use_for": "Print master, navy ink on white paper",
        "ext": "png",
        "dimensions": [
          4000,
          920
        ],
        "size_bytes": 381381
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_navy_on_trans_4000x920.png",
        "category": "print",
        "label": "Print Wordmark Navy Transparent 4000px",
        "use_for": "Print master, navy on any paper",
        "ext": "png",
        "dimensions": [
          4000,
          920
        ],
        "size_bytes": 336954
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_white_on_navy_4000x920.png",
        "category": "print",
        "label": "Print Wordmark White on Navy 4000px",
        "use_for": "Print master, white ink on navy stock",
        "ext": "png",
        "dimensions": [
          4000,
          920
        ],
        "size_bytes": 371789
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/print_wordmark_white_on_trans_4000x920.png",
        "category": "print",
        "label": "Print Wordmark White Transparent 4000px",
        "use_for": "Print master, white on dark paper",
        "ext": "png",
        "dimensions": [
          4000,
          920
        ],
        "size_bytes": 401825
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_navy_bg_360x95.png",
        "category": "email",
        "label": "Padded Wordmark Navy BG 360",
        "use_for": "Email header or button with built-in padding (navy)",
        "ext": "png",
        "dimensions": [
          360,
          95
        ],
        "size_bytes": 12499
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_navy_bg_600x159.png",
        "category": "email",
        "label": "Padded Wordmark Navy BG 600",
        "use_for": "Email header retina (navy)",
        "ext": "png",
        "dimensions": [
          600,
          159
        ],
        "size_bytes": 24586
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_navy_bg_960x256.png",
        "category": "email",
        "label": "Padded Wordmark Navy BG 960",
        "use_for": "Large email header (navy)",
        "ext": "png",
        "dimensions": [
          960,
          256
        ],
        "size_bytes": 47887
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_transparent_360x95.png",
        "category": "email",
        "label": "Padded Wordmark Transparent 360",
        "use_for": "Email header with built-in padding (transparent)",
        "ext": "png",
        "dimensions": [
          360,
          95
        ],
        "size_bytes": 8509
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_transparent_600x159.png",
        "category": "email",
        "label": "Padded Wordmark Transparent 600",
        "use_for": "Email header retina (transparent)",
        "ext": "png",
        "dimensions": [
          600,
          159
        ],
        "size_bytes": 17142
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/png/wordmark_padded_transparent_960x256.png",
        "category": "email",
        "label": "Padded Wordmark Transparent 960",
        "use_for": "Large email header (transparent)",
        "ext": "png",
        "dimensions": [
          960,
          256
        ],
        "size_bytes": 33852
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
        "category": "web",
        "label": "Wordmark Navy (SVG)",
        "use_for": "Primary web logo, infinite scale. Use on light backgrounds.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 21867
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
        "category": "web",
        "label": "Wordmark White (SVG)",
        "use_for": "Primary web logo for dark backgrounds, infinite scale.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 21867
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_black.svg",
        "category": "web",
        "label": "Wordmark Black (SVG)",
        "use_for": "Single-color black variant for print or grayscale contexts.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 21867
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_navy.svg",
        "category": "web",
        "label": "M Icon Navy (SVG)",
        "use_for": "Standalone m bug, navy. Use for app icons and favicons.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 358
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_white.svg",
        "category": "web",
        "label": "M Icon White (SVG)",
        "use_for": "Standalone m bug, white. Use for dark surfaces.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 358
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_black.svg",
        "category": "web",
        "label": "M Icon Black (SVG)",
        "use_for": "Single-color black m bug. Print or grayscale.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 358
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_navy_bg_rounded.svg",
        "category": "web",
        "label": "M Icon Navy on Rounded BG (SVG)",
        "use_for": "App icon with built-in rounded background, navy.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 416
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_white_bg_rounded.svg",
        "category": "web",
        "label": "M Icon White on Rounded BG (SVG)",
        "use_for": "App icon with built-in rounded background, white.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 416
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/favicon_icon_darkmode.svg",
        "category": "web",
        "label": "Favicon Dark Mode (SVG)",
        "use_for": "Modern browser favicon that adapts to dark mode.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 466
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/icon.svg",
        "category": "web",
        "label": "Icon Master (SVG)",
        "use_for": "Generic icon master for additional sizing or recoloring.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 531
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_navy.svg",
        "category": "swag",
        "label": "Swag Wordmark Navy (SVG)",
        "use_for": "Large-format swag, signage, vehicle wraps, banners, t-shirts, embroidery digitizing source. Navy on light substrates. Infinite scale, no resolution loss.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 21867
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_white.svg",
        "category": "swag",
        "label": "Swag Wordmark White (SVG)",
        "use_for": "Large-format swag on dark substrates: navy tees, hats, banners, signage. Vector source for screen printing and embroidery.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 21867
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/wordmark_black.svg",
        "category": "swag",
        "label": "Swag Wordmark Black (SVG)",
        "use_for": "Single-color black master for laser engraving, etching, one-color print, and grayscale promo items.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 21867
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_navy.svg",
        "category": "swag",
        "label": "Swag M Bug Navy (SVG)",
        "use_for": "Hat embroidery, lapel pins, sleeve hits, small-space swag where the wordmark would not read.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 358
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_white.svg",
        "category": "swag",
        "label": "Swag M Bug White (SVG)",
        "use_for": "Hat embroidery and small swag on navy or dark substrates.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 358
      },
      {
        "url": "https://mwc-brand.pplx.app/assets/logos/svg/m_icon_black.svg",
        "category": "swag",
        "label": "Swag M Bug Black (SVG)",
        "use_for": "Single-color black bug for engraving, debossing, and one-color promo runs.",
        "ext": "svg",
        "dimensions": null,
        "size_bytes": 358
      }
    ]
  },
  "references": {
    "color_page": "https://mwcbrand.lovable.app/color",
    "typography_page": "https://mwcbrand.lovable.app/typography",
    "voice_page": "https://mwcbrand.lovable.app/voice",
    "logo_page": "https://mwcbrand.lovable.app/logo",
    "logo_library_page": "https://mwcbrand.lovable.app/logo-library",
    "downloads_page": "https://mwcbrand.lovable.app/downloads",
    "sitemap": "https://mwcbrand.lovable.app/sitemap.xml",
    "llms_txt": "https://mwcbrand.lovable.app/llms.txt",
    "json": "https://mwcbrand.lovable.app/brand-kit.json"
  }
}