Canva Brand Kit
Everything Canva needs to be on-brand.
Each section below maps 1:1 to a category in Canva's Brand Kit sidebar. Download the file or copy the value, paste into Canva, done.
Canva · Logos
Logos ready for Canva upload.
Drop these into Canva Brand Kit › Logos. SVG preferred; PNG for platforms that reject vector.
Transparent Background
Same 8 logos, previewed transparent.
Print Vectors
Highest quality SVG for print.
True vector outlines, infinitely scalable, no raster edges. Send these to any printer, embroiderer, or sign shop. Navy, white, and black only.
Canva · Colors
Brand colors.
Canva · Fonts
Typography.
Never use Montserrat, Open Sans, Bebas Neue, or any serif. If Canva shows a similar substitute, install Oswald and Inter from Google Fonts before proceeding.
Canva · Photos
Approved photography.
Real clinical and lifestyle imagery. Upload these to Canva Brand Kit › Photos so designers stop reaching for stock.
Canva · Graphics
Brand graphics.
Canva · Icons
Service icons.
Each icon ships in navy for light layouts and white for dark. Line weight and corners are consistent so they read as a family.
Canva · Charts
Chart palette.
Ordered palette for bar, line, and pie charts. Start at index 0 and go in order for maximum contrast between adjacent series.
Canva · Background
Backgrounds.
Canva · Brand voice
Voice & language rules.
MEN'S WELLNESS CENTERS — BRAND VOICE Voice Authoritative, plainspoken, clinical but warm. We sound like a physician who respects your time. Confident, never salesy. Direct, never cold. Terminology - Always: "appointment" - Never: "consult", "visit", "session" - Always: "member" for enrolled patients - Never: "customer", "client", "user" Forbidden language - No em dashes anywhere. Use a period or a comma. - No hype adjectives: "revolutionary", "cutting-edge", "game-changing". - No fear-based hooks or shame framing. - No medical claims we cannot substantiate. Approved headline patterns - Feel like yourself again. - Testosterone, done right. - Care that respects your time. - Bloodwork. Answers. A plan. CTA language - Book an appointment - Send a referral - Start your intake Error / form voice Say what happened and what to do next in one sentence. No apologies, no "oops", no exclamation marks. SMS & email Short. First name. One action per message. Sign every email from a real clinician or coordinator name, never "The MWC Team".
Need the full pack?
The complete brand download is on /downloads.
This page is optimized for Canva's Brand Kit workflow. For zipped kits, print-ready layouts, and full guidelines, use the downloads library.