Canva Brand Kit
Everything Canva needs to be on-brand.
Each section below maps 1:1 to a category in Canva's Brand Kit sidebar. Download the file or copy the value, paste into Canva, done.
Canva · Logos
Logos ready for Canva upload.
Drop these into Canva Brand Kit › Logos. SVG preferred; PNG for platforms that reject vector.
Transparent Background
Same 8 logos, previewed transparent.
Canva · Colors
Brand colors.
Canva · Fonts
Typography.
Never use Montserrat, Open Sans, Bebas Neue, or any serif. If Canva shows a similar substitute, install Oswald and Inter from Google Fonts before proceeding.
Canva · Photos
Approved photography.
Real clinical and lifestyle imagery. Upload these to Canva Brand Kit › Photos so designers stop reaching for stock.
Canva · Graphics
Brand graphics.
Canva · Icons
Service icons.
Each icon ships in navy for light layouts and white for dark. Line weight and corners are consistent so they read as a family.
Canva · Charts
Chart palette.
Ordered palette for bar, line, and pie charts. Start at index 0 and go in order for maximum contrast between adjacent series.
Canva · Background
Backgrounds.
Canva · Brand voice
Voice & language rules.
MEN'S WELLNESS CENTERS — BRAND VOICE Voice Authoritative, plainspoken, clinical but warm. We sound like a physician who respects your time. Confident, never salesy. Direct, never cold. Terminology - Always: "appointment" - Never: "consult", "visit", "session" - Always: "member" for enrolled patients - Never: "customer", "client", "user" Forbidden language - No em dashes anywhere. Use a period or a comma. - No hype adjectives: "revolutionary", "cutting-edge", "game-changing". - No fear-based hooks or shame framing. - No medical claims we cannot substantiate. Approved headline patterns - Feel like yourself again. - Testosterone, done right. - Care that respects your time. - Bloodwork. Answers. A plan. CTA language - Book an appointment - Send a referral - Start your intake Error / form voice Say what happened and what to do next in one sentence. No apologies, no "oops", no exclamation marks. SMS & email Short. First name. One action per message. Sign every email from a real clinician or coordinator name, never "The MWC Team".
Need the full pack?
The complete brand download is on /downloads.
This page is optimized for Canva's Brand Kit workflow. For zipped kits, print-ready layouts, and full guidelines, use the downloads library.