AI creative tools

Import the MWC brand into HeyGen, Creatify, and other tools.

Use this page as the public brand source, or download the approved assets and paste the settings below into your brand workspace.

Download full brand pack

Choose your import path

Start with the method your tool supports.

01
HeyGen
Add this public page URL to Brand Kit so HeyGen can identify the brand, then upload the transparent PNG logos and approved photos below.
02
Creatify
Create a Brand Space, enter the colors and fonts below, then add the PNG logos and approved photos to your asset library.
03
Other creative tools
Use the machine-readable kit for tools that accept a URL or JSON. Use the full ZIP when a tool requires manual uploads.
Open JSON kit

Approved logos

Use PNG for the broadest compatibility. Use SVG when the tool accepts vector artwork.

Navy wordmark

Navy wordmark

Transparent background

PNG SVG
White wordmark

White wordmark

Transparent background

PNG SVG
Navy m mark

Navy m mark

Profile and square placements

PNG SVG
White m mark

White m mark

Profile and square placements

PNG SVG

Never recolor, distort, outline, or add effects to the logo. The logo is never orange.

Approved photography

Use these real MWC images instead of generated people or generic medical stock.

Bloodwork appointment

Bloodwork appointment

Clinical care and testing

Download Bloodwork appointment
Member intake

Member intake

Personal care and conversation

Download Member intake
TRT care

TRT care

Treatment and member experience

Download TRT care
MWC team

MWC team

People, culture, and trust

Download MWC team
Onsite laboratory

Onsite laboratory

Clinical capability and process

Download Onsite laboratory
Open full photo library

Brand colors

Click any color to copy its HEX value.

Fonts

Use the exact families and weights below. Both are available through Google Fonts.

FIND YOUR EDGE OVER AGE.

Oswald

Weights 600, 700 · Headings, buttons, and eyebrows

Open font

Physician-led care that respects your time.

Inter

Weights 400, 500, 600, 700 · Body copy, labels, forms, and numbers

Open font

Brand profile

Paste this into the brand voice, instructions, or knowledge field in your creative tool.

MEN'S WELLNESS CENTERS BRAND PROFILE

Brand: Men's Wellness Centers
Short name: MWC
Tagline: Find Your Edge Over Age.
Category: Men's health, TRT, ED, and weight loss
Region: Virginia, Richmond metro
Positioning: Locally owned, physician-led men's health care. A 60-minute, in-person, no-cost first appointment.

Voice: Assertive, respectful, inclusive, clinically grounded, and plainspoken. Address the audience directly. Be confident without hype.

Always say: members, no-cost appointment, 60-minute in-person appointment, physician-led, locally owned, LegitScript certified.

Never say: clinic, patients, clients, customers, users, free, consult, video appointment, or visit. Never use em dashes. Never make unsupported medical claims.

Approved calls to action: Book your first visit. Book his first visit. BookMWC.com.

Imagery: Use real men ages 35 to 65, real clinical environments, natural light, and an authentic Virginia feel. Do not generate faces or bodies. Avoid medical clichés, shirtless gym imagery, pill bottles, and fear-based visuals.

Keep this text with any project so scripts and visuals follow the same rules.

Machine-readable sources

For platforms, automations, and creative APIs that accept structured data.

Complete brand JSON
https://mwcbrand.com/brand-kit.json
Public import page
https://mwcbrand.com/ai-brand-kit
Compact asset JSON
Direct URLs for the logos, photos, colors, and fonts shown on this page.