Frame
America's 250th, in partnership with the film Young Washington (in theaters July 3). 250 years of American men showing up, for family, for neighbors, for the next 250.
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Campaign package · Independence Day 2026
MWC 250 · Young Washington
America's semiquincentennial, co-branded with the film Young Washington. Same brand logic as the rest of the year, with patriotic dressing: 250 years of American men showing up, and one hour that keeps you in the game for the next 250.
YOUNG WASHINGTON
Bridge
Washington was 22 when he led men through the Ohio wilderness. You're not 22, and you don't need to be. You just need to feel like you can keep showing up.
Offer
A 60-minute physician visit with same-day labs. One hour to recalibrate energy, focus, and presence. Book through July 4.
Close
One CTA on every asset: BOOK YOUR FIRST VISIT, deep-linked to /mwc-250 with the campaign offer preselected.
Landing page
bookmwc.com/mwc-250
Single-purpose page. Co-brand bar, hero, the bridge to the film, what's included, and one repeated CTA. Rendered below in a browser frame.
Book your first visitMWC × Young Washington
MWC 250 · Book by July 4
250 years of
showing up.
A 60-minute visit with a physician, same-day labs, real answers, a plan you can actually follow. So the version of you at the cookout, on the drive, on the ordinary Tuesday in August is the one your family counts on.
The bridge
At 22, he was already moving.
Washington was 22 when he led men through the Ohio wilderness. You're not 22. You don't need to be. You just need to feel like the man who can show up for the people who count on him, this week, this season, the next 250 years of ordinary Tuesdays.
In partnership with Young Washington, in theaters July 3, 2026.
One hour. Three things they'll feel.
- Energy, for the second half of the day, not just the first.
- Focus, sharper at dinner, sharper at work, fewer things falling through.
- Presence, patience on the hard days, room for the small moments.
- A real plan, physician-led, built on your numbers, judgment-free.
Why now
You are the constant. Act like it.
Your family doesn't need another flag-themed mug. They need the rested, focused, present version of you, at the cookout, in the car, on the ordinary Tuesday. That starts with one hour you keep putting off.
Frequently asked
What's included in the first visit?
A 60-minute one-on-one with a physician, same-day labs, and a written plan you can act on. Book by July 4; the visit itself can be scheduled after.
What's the deal with Young Washington?
It's the new film about a young George Washington, in theaters July 3, 2026. We're co-branded for the 250th because the through-line is the same one our patients live: show up, do the next right thing, repeat.
Is this a 4th of July promotion?
Independence Day is the nudge, not the gimmick. No discount, no gift card, just the moment to finally do the thing you've been putting off.